About The Prospect
• Dhanzo (dhanzoapp.com) is a seed-stage startup building the future of finance in India, based out of Gurugram. We're small, moving fast, and looking for someone who wants real ownership over their work.
• This role is critical to owning paid growth for Dhanzo from strategy through execution and creative, running Meta, Google Search, Display and YouTube, and being accountable for customer acquisition efficiency. Role & Responsibilities
• Manage campaigns independently end to end across Meta, Google Search, Display and YouTube, from planning to execution to optimization, without relying on an agency.
• Understand how each platform's algorithm ranks and rewards ads, and adjust targeting, bidding and creative based on that.
• Manage budget allocation across channels, and any external vendors or freelancers.
• Test and iterate constantly to bring down CPL and CPC while hitting monthly targets.
• Own CAC and hit an aggressive ROAS target as spend scales.
• Run structured A/B tests on creative, copy, landing pages and audiences.
• Design and produce static and video ad creatives yourself using AI tools, without relying on a design team.
• Track and report performance weekly and monthly using GA4, Looker Studio and native ad platform dashboards.
• Work closely with the founders on spend priorities,



and flag anything compliance-sensitive in ad copy since we're in fintech.
• Apply basic SEO to support organic growth (good to have, not core to this role). Skills & Qualifications Must-Have
• 5 to 7 years of hands-on performance marketing experience, ideally with real budget ownership rather than just managing an agency.
• Proven ability to independently manage Meta and Google (Search, Display, YouTube) end to end at meaningful scale, with no agency in between.
• Solid grip on CAC, LTV, ROAS and unit economics, and the ability to explain and defend your numbers.
• Comfortable using AI creative tools (Midjourney, Runway, Canva AI, etc.) to produce ad creatives yourself.
• Resourceful and hands-on, comfortable figuring things out without much hand-holding. Preferred
• Prior experience in fintech or BFSI (a plus, not mandatory).
• Basic working knowledge of SEO. Benefits & Culture Highlights
• Complete ownership of performance marketing from day one.
• Direct access to founders and real input into business strategy.
• As much room to grow as you're willing to take.
• A chance to build something significant in Indian fintech at the ground level, with a small team that moves fast.

Skills:
ga4,meta,google display,midjourney,runway,youtube,looker studio,google search,b2c

📌 Performance Marketing Manager (Gurugram)
🏢 Dhanzo- finance expert in 10 minutes
📍 Gurugram