Company Description KAAVIYAM SILKS is a growing apparel and textiles brand with a focus on high-quality silk garments and traditional designs. The company aims to blend heritage craftsmanship with contemporary fashion to serve a wide range of customers. KAAVIYAM SILKS is expanding its reach through modern retail channels and digital platforms. Team members are encouraged to contribute ideas, support brand growth, and create engaging experiences for customers.

Role Description This is a full-time, on-site Digital Marketing Specialist role based in Chennai.

The Digital Marketing

Specialist will plan and execute online marketing campaigns to build brand awareness and drive store and website traffic. Day-to-day tasks include managing social media channels, creating and scheduling content, monitoring campaign performance, and optimizing marketing activities based on data insights. The role involves coordinating with sales and merchandising teams to promote new collections, offers, and events. The specialist will also track key metrics, prepare performance reports,



and suggest improvements to enhance customer engagement and conversion.

Qualifications

- Candidates should possess strong Social Media Marketing and Online Marketing skills to plan and execute campaigns across relevant platforms.
- Candidates should possess solid Digital Marketing skills, including basic SEO and paid advertising knowledge, to support brand growth.
- Candidates should possess Web Analytics skills to interpret data, monitor KPIs, and optimize campaigns based on performance.
- Candidates should possess explicit and professional Communication skills to collaborate with internal teams and engage effectively with audiences.
- Additional beneficial qualifications include experience in retail or fashion marketing, familiarity with content creation tools, and a bachelor’s degree in Marketing, Business, Communications, or a related field.
- Ability to work on-site in Chennai, manage multiple tasks, and maintain attention to detail in a fast-paced environment.

📌 Digital Marketing Specialist (Chennai)
🏢 KAAVIYAM SILKS
📍 Chennai