Digital Marketing Manager (India)

Digital Marketing Manager (India)

12 Nov
|
DESIGN DIMENSIONS
|
India

12 Nov

DESIGN DIMENSIONS

India

Job Title: Digital Marketeer Employment: Full Time Role Joining: Immediate Compensation: INR 5 to 8 LPA Job

Location:
Greater Kailash II, New Delhi Work Hours: Monday to Saturday, 10 AM to 7 PM. Job

Responsibilities:
• Plan, conceptualize, and develop spend road map, vision for spend strategies according to the client’s brief by studying, and researching relevant information and materials, to achieve marketing targets and business goals.
• Strategise and develop campaigns, and campaign guidelines for clients, and translate that into high-quality engaging and relevant content.
• Create, track and report on brand insights traffics, engagement, shares, DM’s, conversion rates.
• Administer all company digital communications accounts ensuring up-to-date content, and relevant.
• Liaise with the designers to ensure creatives and graphics are on time, and is as per the creative direction, mood boards, and brand strategy.
• Facilitate client-company communication (respond to queries, get reviews, and organize chats and Q&A; sessions.
• Create special social campaigns on occasions and as per client’s direction and executive, deliver, and measure the success of those campaigns.
• Develop, manage, and optimize paid advertising campaigns across social platforms (Facebook, Instagram, LinkedIn, YouTube, Twitter/X, TikTok, etc.).




• Conduct audience research, segmentation, and targeting to maximize ad performance.
• Design and test ad creatives in collaboration with the design/content team.
• Monitor campaign performance daily, adjusting bids, budgets, and targeting strategies.
• Track KPIs such as CTR, CPC, CPM, ROAS, conversions, and lead generation.
• Implement A/B testing and performance experiments to improve results.
• Prepare performance reports with insights and recommendations.
• Stay updated on social platform algorithm changes, ad policies, and best practices.
• Manage ad budgets effectively to ensure maximum ROI.
• Collaborate with the broader marketing team to align paid campaigns with organic strategies, promotions, and business goals. Qualifications &

Experience:
• Proven experience (2–4 years) in managing paid social media advertising campaigns.
• Strong knowledge of Facebook Ads Manager, Google Ads, LinkedIn Campaign Manager, and similar tools.
• Familiarity with analytics tools (Google Analytics, Meta Insights, etc.).
• Ability to analyze data and translate insights into actionable strategies.
• Robust copywriting and creative brief skills for ads.
• Up-to-date with the latest trends in social media advertising and performance marketing.

📌 Digital Marketing Manager (India)
🏢 DESIGN DIMENSIONS
📍 India

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