Marketing Intern: Personal Branding, Influencers & Online Reputation The Belgian Waffle Xpress (TBWX)
· Remote (India)
· Internship
· ₹8,000/month stipend
· 6 days a week

About us
TBWX is one of India's fastest-growing waffle brands, with 70+ outlets live and 30+ opening soon. We want to be Gen Z's favourite waffle brand. We move fast on trends and use AI tools for the heavy lifting, and our team supplies the ideas and the hustle. The role You'll own three things: building our founder's personal brand online, running collaborations with food creators, and protecting how TBWX looks online through reviews, ratings and mentions. You'll work remotely, with our team and playbooks behind you.

What you'll do
Founder personal branding
• Plan and draft posts for the founder's LinkedIn and Instagram: business lessons, behind the scenes, outlet launches, team stories.
• Turn raw notes, voice memos and videos into ready-to-post content, with AI tools helping.
• Keep a content calendar, track what performs, and suggest what to try next. Influencer marketing
• Find local food creators and micro-influencers near our outlets, especially near new openings.
• Pitch and run collaborations, mostly barter (food in exchange for content), from first message to the post going live.
• Make sure every collab is properly labelled as an ad or collab, as advertising rules require.
• Track every collab in a simple sheet: creator, outlet, date, reach, views, results. Online reputation management
• Monitor reviews and ratings for our outlets on Google, Zomato and Swiggy, and mentions of TBWX on social media.
• Draft polite,



on-brand replies to reviews, positive and negative, using our approved reply guide.
• Flag responsible complaints the same day, and spot patterns, such as one outlet getting repeated complaints about the same thing.
• Send a short weekly report: rating changes, top issues, wins. You'll be great at this if you
• Live on Instagram and LinkedIn, and know what makes a post or reel work.
• Write well in English and Hindi (Hinglish too): short, clear and fun.
• Are confident messaging and calling creators and following up.
• Stay calm and polite with unhappy customers.
• Are organised: calendars, trackers, deadlines.
• Have your own laptop and a stable internet connection.
• Bonus: you've run a page, built a following, done creator outreach or managed a brand's socials; Canva, CapCut or basic video editing. How we measure success
• Founder posts go out on schedule, and engagement grows month on month.
• Every new outlet launches with at least 3 creator collabs.
• Reviews get a reply within 24 hours.
• Average outlet ratings hold or improve. What you get
• ₹8,000/month stipend, fully remote, 6 days a week.
• Real ownership from week one, working directly with the founder.
• Your work goes live and gets seen across 70+ outlets.
• Internship certificate, and a full-time role for strong performers.

How to apply
• Apply on LinkedIn with your CV and links to anything you've posted or managed or email at [email protected] (a page, a reel, a creator collab). Shortlisted candidates get a short practical task, then a video call.

📌 Marketing Intern (India)
🏢 The Belgian Waffle Xpress
📍 India