Job Description
– Website Content WriterCompany: Origin Position: Website and Funnel Content Writer

Experience:
1–3 Years Employment Type: Full-Time

Location:
Remote

About the Role
We are looking for a creative, research-oriented, and SEO-focused Website Content Writer who can create engaging, informative, and conversion-driven content for our website. The ideal candidate should have a strong understanding of website content strategy, SEO best practices, keyword research, and the ability to communicate complex ideas in simple, engaging language. You will be responsible for developing website pages, landing pages, service descriptions, blogs, and other digital content that strengthens our online presence, improves search engine rankings, and drives conversions.

Key Responsibilities
• Website Content Creation
• Write engaging and SEO-friendly website content for homepage, landing pages, service pages, and other website sections.
• Create compelling headlines, subheadings, CTAs, and website descriptions.
• Ensure content is clear, informative, persuasive, and aligned with the brand's voice.
• SEO Content Optimization
• Conduct keyword research and incorporate primary and secondary keywords naturally.
• Optimize website content for search engines without compromising readability.
• Write SEO-friendly meta titles, meta descriptions, and URLs.
• Follow on-page SEO best practices, including heading structures and internal linking.
• Research & Content Strategy
• Research industry trends, competitors, and target audiences.
• Understand customer pain points, search intent, and buying behaviour.
• Develop content that addresses user queries and supports business objectives.




• Landing Page & Conversion Copywriting
• Write high-converting landing page content.
• Develop persuasive copy for lead generation and sales pages.
• Create strong value propositions, benefit-driven messaging, and compelling CTAs.
• Content Editing & Quality Control
• Proofread and edit content for grammar, clarity, originality, and consistency.
• Ensure all content is plagiarism-free and factually accurate.
• Use AI tools effectively for research and content assistance while maintaining original, human-quality writing.
• Collaboration
• Work closely with the SEO, marketing, design, and website development teams.
• Implement feedback and continuously improve website content performance. Required Skills & Qualifications
• 1–3 years of experience in website content writing or digital content creation.
• Excellent English writing and communication skills.
• Strong understanding of SEO content writing and keyword placement.
• Knowledge of keyword research tools such as Ahrefs, SEMrush, Ubersuggest, or Google Keyword Planner.
• Understanding of search intent and on-page SEO.
• Experience writing landing pages and conversion-focused website copy.
• Familiarity with WordPress or other CMS platforms.
• Ability to research topics independently and meet deadlines.
• Attention to detail and robust proofreading skills. Performance Metrics (KPIs)The candidate's performance will be evaluated based on:
• Quality and originality of website content.
• SEO optimization and keyword coverage.
• Improvement in organic traffic and keyword rankings.
• Content delivery timelines.
• Website engagement and conversion performance.
• Content accuracy, readability, and consistency.

📌 Website Content Writer (India)
🏢 Unhooked.Health
📍 India