Company Description LAL STEELS PRIVATE LIMITED is a Steel manufacturing company headquartered in Palakkad, Keralam, India. The company operates with a focus on steel and related metal products. As part of India’s industrial and manufacturing sector, LAL STEELS supports regional infrastructure and construction needs. Team members join a growing organization with opportunities to contribute to operational expansion and customer-focused solutions. Role Description This full-time, on-site Area Sales Executive role is based in Palakkad. The position is responsible for developing and maintaining relationships with distributors, retailers, and end customers in the assigned territory, with a focus on achieving sales targets for steel and metal products. Daily activities include visiting clients, presenting product offerings, negotiating pricing and terms, and following up on inquiries to close orders. The role also involves monitoring market trends, gathering competitor intelligence, and providing feedback to management to refine sales strategies. The Area Sales Executive will prepare regular sales reports, coordinate with logistics and accounts teams for timely delivery and billing,



and represent the company professionally at meetings and local industry events. Qualifications
• Proven experience in field sales or business development, ideally in steel, metals, construction materials, or related industrial products.
• Strong communication, negotiation, and interpersonal skills to manage relationships with customers and channel partners.
• Ability to plan routes, manage territory coverage, and work independently to meet or exceed sales targets.
• Basic proficiency in using MS Office tools, CRM or sales reporting software, and handling documentation related to orders and invoicing.
• Good understanding of local markets in and around Palghat and willingness to travel extensively within the assigned area.
• Minimum of a bachelor’s degree or equivalent qualification, preferably in Business, Marketing, Commerce, or a related field.
• Fluency in relevant local languages and English, with a skilled and customer-focused approach.
• Integrity, reliability, and a results-oriented mindset, with the ability to work collaboratively with operations and finance teams.

📌 Area Sales Executive (India)
🏢 LAL STEELS PRIVATE
📍 India