WHO ARE WE LOOKING FOR? We are looking for a proactive, process-oriented and technically minded Marketing Operations Specialist to join our Global Marketing team. Working closely with the Head of Marketing Operations & Lead Management, the Lead Management & Governance Specialist, the Lifecycle Marketing Specialist, the Marketing Automation & Platform Manager and the Marketing Performance Specialist, this role serves as the operational backbone of the team. The position focuses on execution, enablement, process excellence and user adoption, while platform strategy, governance and architecture remain under the ownership of the respective specialist roles. The role is ideal for someone who enjoys combining operational excellence, technology, process improvement and stakeholder support in a fast-moving international environment. WHAT WILL YOU DO? Process Documentation & Operational Excellence
· Develop and maintain marketing and lead management process documentation, operational guidelines, best practices, and training materials.
· Create user guides, playbooks and standard operating procedures (SOPs) to support consistent adoption of processes and systems.
· Support process standardization across global and regional teams.
· Identify opportunities to improve operational efficiency and reduce manual work.
· Support continuous improvement initiatives across Marketing Operations.
· Ensure that process documentation remains aligned with platform standards and governance frameworks defined by the Marketing Automation & Platform Manager. HubSpot Operations & User Support
· Provide first-line support for HubSpot users across Marketing, Sales and other business teams.
· Troubleshoot day-to-day HubSpot issues and coordinate with platform owners where required.
· Create and maintain lists, forms, properties and workflows.
· Build, maintain, test and optimize approved workflows, automations and operational processes across all HubSpot Hubs.
· Support user onboarding, adoption and training activities.
· Support the implementation of automation requirements and solutions designed by the Marketing Automation & Platform Manager and other stakeholders.
· Research newly released HubSpot capabilities, perform initial testing and prepare recommendations for review by the Marketing Automation & Platform Manager. Marketing Operations Support
· Assist with marketing automation and campaign execution activities.
· Support lifecycle marketing initiatives, lead nurture programmes and customer retention campaigns.
· Assist with campaign setup, execution and quality assurance activities.
· Support testing and validation of new HubSpot features and enhancements.
· Collaborate with Marketing Automation, Lifecycle Marketing and Lead Management teams to improve operational effectiveness.
· Act as the operational link between Lead Management, Lifecycle Marketing, Marketing Automation and Marketing Performance to ensure smooth execution of day-to-day activities. Data Quality & Governance Support
· Perform regular CRM and HubSpot data cleansing activities.
· Support governance processes established by the Lead Management & Governance Specialist and Marketing Automation & Platform Manager.
· Monitor duplicate records, incomplete data and process compliance.
· Assist with lead routing validation and data maintenance processes.




· Help ensure consistent and reliable customer and prospect data across systems. Reporting & Insights Support
· Support the creation and maintenance of dashboards and reports.
· Assist with data validation and reporting processes.
· Support KPI tracking and measurement activities.
· Help identify trends and opportunities for operational improvement. Innovation & Technology Enablement
· Monitor recent HubSpot releases, AI capabilities and platform enhancements.
· Support testing, user acceptance activities and rollout preparation for new platform capabilities.
· Research opportunities to improve automation and operational efficiency.
· Share recommendations and learning with the wider Marketing team. Contribute to the adoption of marketing technology best practices across the organization. REQUIREMENTS
· 5+ years of experience in Marketing Operations, Marketing Automation, CRM Administration or a related field.
· Proven hands-on experience with HubSpot and marketing technology platforms.
· Strong understanding of lead management, lifecycle marketing and marketing operations best practices.
· Experience documenting and optimizing business processes, workflows and automation solutions.
· Experience supporting marketing campaigns, user enablement and platform adoption.
· Knowledge of CRM data quality, governance and reporting principles.
· Strong analytical, organizational and communication skills.
· Ability to work independently and collaborate effectively within a global team. DESIRED QUALIFICATIONS
· Bachelor's degree in Marketing, Business Administration, Information Systems or a related discipline.
Experienceacross the full marketing mix.
· HubSpot certifications and experience with marketing technology ecosystems and integrations.
· Experience working in a B2B Marketing Operations, Revenue Operations or CRM environment.
· Knowledge of lead management, lifecycle marketing, data governance and GDPR best practices.
· Experience with reporting, user enablement and training development.
· Interest in AI-driven automation and continuous process improvement. ONE GLOBAL TEAM
- DISTRIBUTED BY DEFAULT We put a lot of weight on the "One Team" philosophy. All our team members in India are a tightly integrated well-knit member of their global teams that they are part of. They regularly participate in (and can influence) many of theproject decisions. Similarly, their S.
M.
A.
R.
T. goals and career development plans are well orchestrated to be closely aligned to their global peers and business needs. THE WORKPLACE OF THE FUTURE One of our core tenets has been Freedom underpinned with Responsibility. We were one of the early companies in Indiawith a formal Work from Home policy more than a decade back. We see it as one of the many ways we can encourage and help our employees achieve work life balance & choose where they would like to work
- either from one of ourmodern offices or from a coffee shop.



It also allows us to find the best possible talent free from geographical barriers. We believe that a hybrid working model which allows employees to work from their location of choice combined with“Touchdown” days where they gather to meet their teams in person and gain energy & inspiration through inter-personal interactions is the best in both the worlds. DIVISION PROFILE With over 30 years of experience and more than 6000 Customers worldwide, TECHNIA is a leading global supplier of Product Lifecycle Management (PLM) solutions for creating and managing product information throughout the entire product lifecycle, from product planning, development and design to production, sales, training, and support. TECHNIA, with more than 650 employees across 21 locations around the world, has business in the whole of Europe, Asia, and North Americas. As part of its PLM solutions portfolio, TECHNIA provides PLM products from Dassault Systèmes, complemented by itsown developed product portfolio such as Value Components, Integration Framework Q-Checker, xCompare, CAVA, myPLM and Lite3D. The Dassault Systèmes portfolio TECHNIA resells consists of CATIA for designing the virtual product, ENOVIA and SmarTeam for global collaborative lifecycle management, and 3DVIA for online 3D lifelike experiences. In partnership with other leading suppliers in the field, TECHNIA also offers solutions within CAD, technical document management, product configuration, and visualization. TECHNIA’s PLM services include business process review, organizational change management, implementation, deployment, training, maintenance, and support. http://www.technia.com COMPANY PROFILE Addnode India is a tightly integrated subsidiary of the Addnode Group (NASDAQ OMX: ANODB) providing software development and implementation services. We develop digital solutions and work in close collaboration with our customers, helping them design, build and manage products, properties, and infrastructure. Our offerings help product development that limits environmental impact andcreates sustainable development while maintaining profitability for our customers. In the public sector, our digital solutions enable efficient administration and communication with citizens. We are a fast-growing company with 2000+employees working from our 3 locations in India – Thane (Mumbai), Pune and Bangalore. We have a modern organization that is not tied down by hierarchies or bureaucracy, which puts emphasis on delegatedresponsibility. We are often praised by our customers for the strong integration of our employees in India with our global teams worldwide. We focus on being agile with a team structure comprising of a flat hierarchy that values technical excellence, innovation, openness, result oriented-ness and a lean management structure. We have a low attrition rate and are at an industry leading position retaining top talent and have many long-serving employees to our credit. We take our responsibility to the world around us seriously and are certified according to the ISO standards 9001:2015and 14001:2015. This guarantees that the way we work with quality and our environmental impact is continuouslyimproved and objectively reviewed. We have achieved a strong double
- digit growth rate every year since our inceptionin 2012 and being part of the Addnode Group, we have a strong foundation to capitalize upon. http://addnodeindia.com

📌 Marketing Operatiosn Specialist (Pune)
🏢 Addnode India
📍 Pune