About us
SecondAid is a multi-format nutraceutical brand that designs products to support your daily life. Health advice is everywhere today, and most of it is confusing. SecondAid cuts through the noise. We help people build a “second system” for their health when everyday life falls short, whether that’s pollution season, a hectic schedule or a family member who needs extra care. Our nutraceutical range runs from herbal teas to heart-health supplements, backed by evidence and explained in plain language. Our sister concerns include SAAOL Delhi (chain of clinics across Delhi NCR), and BevyGood (Protein D2C Brand). What you’ll do
• Plan, launch and scale campaigns yourself across Meta, Google, Amazon Ads, Quick Commerce and other channels
• Decide how budget is split across brands, channels and products, and move it quickly when the numbers say so
• Test all the time: audiences, creatives, hooks, offers and landing pages
• Brief our design and content team on ad creatives that convert
• Track what matters (CAC, ROAS, conversion rate, repeat purchase) and share a clear weekly view of what’s working
• Work with marketing, sales and customer service to sharpen targeting, messaging and offers
• Keep up with platform changes and health-category ad rules so campaigns keep running




• Get the most out of each platform’s automation (Advantage+, Performance Max, Amazon auto-bidding): know when to let the algorithm run and when to step in
• Use AI tools to work faster: produce and test more creative variations, analyse performance data, and spot trends early
• Keep up with algorithm and policy changes on every platform, and adjust campaigns before performance drops What you’ll bring
• 3–5 years of hands-on performance marketing, at least 2 of them in D2C
• Experience running campaigns yourself on Meta Ads Manager, Google Ads and Amazon Ads, plus GA4
• Comfort in Excel/Sheets, and the habit of deciding from data rather than gut feel
• A explicit understanding of the full funnel: ad → landing page → checkout → repeat order
• The ability to juggle several campaigns across two brands and still hit deadlines
• A practical, hands-on way of using AI tools in your daily work, with real examples of how it improved results or saved time
• Clear communication: you can explain results simply to anyone
• Experience with quick-commerce ads, marketing wellness, health or nutraceutical products will get bonus points
• Familiarity with Meta and Google health-ad policies and ASCI guidelines

📌 Performance Marketing Lead (New Delhi)
🏢 Second Aid
📍 New Delhi