Who are you?
• You are the strategic co-lead for one or more brand clusters, responsible for ensuring that every brand has a clear strategic direction connecting business goals, cultural relevance, and creative ambition.
• You think beyond campaigns and pitches, shaping long-term brand narratives and guiding teams toward ideas that travel across platforms and moments.
• You partner closely with business and creative leaders to ensure that strategy strengthens both the quality of the work and the growth of the accounts. What will you do?
• Own the strategic direction for brands across assigned clusters.
• Define explicit strategic north stars for brands, ensuring consistency across campaigns, content, and brand initiatives.
• Lead the development of strategic narratives for major pitches and renewals.
• Ensure research, cultural insights,



and platform understanding strongly support campaign thinking.
• Shape large-scale campaign ecosystems that extend across content, video, influencer, and platform strategies.
• Ensure brand narratives remain distinctive, relevant, and culturally aware.
• Partner with Brand Experience leaders to identify opportunities for account growth and scope expansion.
• Mentor senior managers, managers, and planners, strengthening strategic rigor and articulation.
• Collaborate closely with Creative, Content, Video, Media, and CS leads to align teams around a shared strategic vision.
• Act as a stabilising strategic voice during complex campaigns, pitches, and planning cycles.

📌 Sr. Brand Strategist (Mumbai)
🏢 SoCheers
📍 Mumbai