Job Title: Head of Marketing Company: RupeeQ

Location:
Noida | Full time

Experience:
5
- 7 years, including 3+ years in a marketing leadership role preferred

About the Role
RupeeQ is looking for a Head of Marketing to lead brand building, customer acquisition and marketing-led business growth. You will own the marketing strategy, budget and team, working closely with leadership, sales, product and technology to turn campaigns into measurable business outcomes.

Key Responsibilities
- Develop and execute RupeeQ’s marketing strategy across brand, performance, content, social media, SEO and customer retention.
- Own marketing budgets, channel planning and performance reporting, with a clear focus on acquisition cost and business impact.
- Lead customer acquisition through Google Ads, Meta Ads, organic channels, partnerships and referral programmes.
- Improve the complete customer journey-from first interaction and lead generation to completed applications and disbursals.
- Work with sales teams to improve lead quality, follow-up effectiveness and lead-to-customer conversion.
- Build a consistent brand identity and clear messaging across the website, app, social platforms and customer communications.
- Lead content planning, product launches, creative campaigns, PR and reputation management.
- Develop CRM and lifecycle campaigns across WhatsApp, email, SMS and other relevant channels.
- Partner with product and technology teams to improve landing pages, attribution, analytics and conversion tracking.
- Use AI and automation to improve campaign execution, reporting, personalisation and team productivity.
- Track customer insights,



competitor activity and market trends to identify growth opportunities.
- Hire, mentor and manage the marketing team, agencies and external partners.
- Coordinate with legal and compliance teams to ensure marketing communications are accurate and appropriately reviewed. What We’re Looking For:
- Proven experience leading marketing and delivering measurable growth; fintech, lending, banking or financial services experience preferred.
- Strong understanding of performance marketing, brand strategy, customer acquisition and retention.
- Experience managing budgets and evaluating campaigns beyond impressions and lead volume.
- Ability to analyse funnel performance, identify conversion gaps and prioritise improvements.
- Familiarity with Google Ads, Meta Ads Manager, GA4, Google Tag Manager, Search Console, reporting dashboards and CRM platforms.
- Practical understanding of marketing automation, attribution and AI-enabled workflows.
- Strong communication, stakeholder management and team leadership skills.
- Ability to combine strategic planning with hands-on execution.
- Bachelor’s degree in marketing, business or a related field; MBA preferred. Success in This Role:
- Growth in qualified applications and marketing-attributed disbursals.
- Improved customer acquisition cost and lead-to-disbursal conversion.
- Stronger organic visibility, brand awareness and customer trust.
- Effective retention, reactivation and referral campaigns.
- Clear reporting and a high-performing marketing team. To Apply:
• Share your resume along with 2–3 examples of campaigns or growth initiatives you have led, including the budget, your contribution and measurable results.

📌 Head of Marketing (India)
🏢 Rupeeq
📍 India