Job Requirements

About the Role
The Product Marketing Specialist plays a pivotal role in leading product marketing for Affluent Banking alongside Brand IPs, sponsorships and content-led properties, driving portfolio growth, customer engagement and revenue through differentiated positioning and go-to-market initiatives. Partner with Affluent Banking, Compliance, and agencies to deliver measurable business outcomes

Key Responsibilities
Primary

Responsibilities:
• Product & Segment Marketing Strategy
• Shape the positioning and go-to-market strategy for Affluent Banking.
• Translate customer insights and business priorities into differentiated propositions for affluent and high-value customer segments.
• Go-to-Market & Campaign Execution
• Lead end-to-end go-to-market plans and coordinate for integrated campaigns with channel teams to drive business objectives.
• Brand IPs & Sponsorships
• Build and scale owned and partner-led Brand IPs, sponsorships, and content properties, including new formats such as micro-dramas, to drive brand relevance, customer engagement, and business outcomes.
• Customer, Market & Competitive Intelligence
• Use customer, market, and competitive insights to strengthen segment marketing and identify white spaces for current internal and external Brand IPs.
• Stakeholder & Partner Management
• Collaborate with business, product, sales, distribution, compliance, and agency partners to ensure aligned,



timely and compliant execution. Secondary Responsibilities
• Coordinate execution across internal teams, agency partners and cross-functional workstreams.
• Guide team members and agency partners to maintain strong marketing quality, ownership, and delivery discipline.
• Manage budgets, agency commercials, approvals, documentation, and campaign compliance. What We Are Looking For Education
• Graduation: Degree in Marketing, Business Administration, or a related field.
• Post-graduation: MBA. Experience
• Minimum of 6 years of relevant experience.
• 9+ years of experience in segment, portfolio, brand or integrated marketing within Indian banking, financial services, wealth management, NBFC or fintech.
• Strong experience in marketing propositions to affluent or high-value customer segments and building Brand IPs or sponsorship-led initiatives.
• Proven track record of leading multi-channel campaigns, Brand IPs, sponsorships, and cross-functional programmes. Key Success Metrics:
• Revenue, portfolio growth and customer engagement across Affluent Banking and Brand IP initiatives.
• Share of wallet, customer acquisition, and engagement within the Affluent Banking portfolio.
• Effectiveness and consistency of segment positioning, messaging, campaigns
• On-time, compliant and within-budget delivery of launches, Brand IPs, and campaigns.

📌 Lead-Product Marketing (Mumbai)
🏢 IDFC FIRST Bank
📍 Mumbai