Company Description Digital SWOT Academy is a dynamic digital marketing academy and consulting firm focused on helping individuals and businesses grow in the digital space. Founded by a team of young, passionate professionals, the academy offers training in digital marketing and related fields such as video editing and UI/UX design. Learners gain hands-on experience through practical learning, internships, and opportunities to work closely with entrepreneurs. The organization also provides consulting services to help businesses effectively use digital tools to enhance their online presence and achieve measurable results. Role Description The Performance Specialist is a full-time, in office role based in Coimbatore. This role is responsible for monitoring, analyzing, and optimizing the performance of digital marketing campaigns, learning programs, and related initiatives. Day-to-day activities include collecting and interpreting performance data, conducting performance testing, preparing reports and dashboards, and recommending improvements based on insights. The Performance Specialist will collaborate with trainers, consultants, and marketing teams to ensure that programs meet defined KPIs and deliver strong outcomes for learners and clients.



The role also involves communicating findings clearly to stakeholders and contributing to continuous improvement of academy offerings. Qualifications
• Robust analytical skills and experience in data analysis to interpret metrics and derive actionable insights.
• Proficiency in performance management practices, including setting KPIs, tracking results, and optimizing processes.
• Hands-on experience with performance testing and evaluation of digital campaigns, learning modules, or related initiatives.
• Excellent communication skills, including the ability to present complex data in a clear, concise manner to diverse stakeholders.
• Familiarity with digital marketing concepts, tools, and platforms; experience in an educational or consulting environment is an advantage.
• Ability to work collaboratively in a fast-paced setting, manage multiple priorities, and maintain attention to detail.
• Bachelor’s degree in business, marketing, analytics, information technology, or a related field, or equivalent practical experience.
• Comfort with Excel or other data tools; exposure to analytics platforms (e.g., Google Analytics or similar) is beneficial.

📌 Performance Specialist (Coimbatore)
🏢 Digital swot academy
📍 Coimbatore