Creative Lead (Chennai)

Creative Lead (Chennai)

12 Nov
|
Nalli Silk Sarees
|
Chennai

12 Nov

Nalli Silk Sarees

Chennai

About the Position We are seeking a energetic and visionary Senior Graphic Designer / Creative Lead to elevate the visual identity of Nalli across all platforms. This role combines creativity, leadership, and brand understanding to craft compelling designs that connect with our audience and align with our heritage as a legacy brand.

About the Company
Established in the year 1928, Nalli has been a leader in the textile and retail business, and a household name for exquisite silks. For 95 years, Nalli has been an iconic heritage brand steeped in tradition, beloved by sari-wearers everywhere, known for its trust, quality and family values. Key Skills & Qualifications
· Bachelor's or Master’s in Graphic Design / Visual Communication / Fine Arts.
· Proven experience in leading a creative team in a high-paced retail, fashion, or agency environment.
· Strong portfolio demonstrating creative leadership and successful campaign execution.
· Expert in Adobe Creative Suite: Photoshop, Illustrator, InDesign. Bonus: After Effects / Premiere Pro.
· Eye for detail, composition, and visual balance.
· Strong understanding of typography, layout, and print/digital design.
· Ability to take feedback positively and improve iteratively.
· Passionate about Indian textiles, aesthetics, and fashion.

Key Responsibilities
Creative Leadership




· Lead the conceptualization and execution of brand campaigns, seasonal lookbooks, digital creatives, and packaging.
· Maintain consistency of brand aesthetics across all channels—print, digital, retail, and social.
· Collaborate with the marketing, e-commerce, product, and visual merchandising teams to translate business objectives into visual storytelling. Design Execution
· Create high-quality assets: social media creatives, website banners, emailers, product labels, catalogs, store branding, print ads, and campaign materials.
· Supervise and guide junior designers and freelancers.
· Oversee photo and video shoots (styling, creative direction, and post-production coordination).
· Develop mood boards, typography, and color palettes in line with Nalli’s evolving visual language. Brand Development
· Evolve and guard brand guidelines.
· Ensure the brand identity remains consistent but is innovatively adapted across collections and campaigns.
· Stay updated with design and fashion trends while respecting the ethos of the brand. Preferred:
· Experience in luxury or ethnic retail.
· Familiarity with e-commerce creative needs and UI/UX design.
· Proficiency in Canva, Figma, or other design collaboration tools.

📌 Creative Lead (Chennai)
🏢 Nalli Silk Sarees
📍 Chennai

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