Position Summary : We are seeking a detail-oriented, highly analytical Digital Analytics Tagging QA Specialist to join our team. In this role, you will be responsible for the end-to-end testing, quality assurance, and validation of analytics tagging implementations and marketing pixels across both Web (desktop & responsive/mobile web) and Mobile Applications (iOS & Android). The ideal candidate will bridge technical development and business reporting by ensuring that web data layers, tracking beacons, and mobile SDK events collect flawless, highintegrity data. This position requires hands-on expertise with tag management systems (Adobe Launch / Experience Platform Data Collection, Google Tag Manager), web data layers, conversion/media pixels, cross-browser/cross-device cloud testing platforms (BrowserStack, Sauce Labs), network debugging proxies (Charles Proxy, Fiddler), and mobile debugging tools (AEP Assurance)

Key Responsibilities
Tagging QA and Validation (Web & Mobile App):
• Cross-Platform Tag Validation: Test and validate digital analytics tags and tracking pixels across responsive websites, single-page applications (SPAs), and native mobile apps (iOS & Android) to ensure complete data accuracy.
• Web Data Layer Testing: Validate web data layer architecture and objects (e.g., W3C digitalData, Adobe Client Data Layer adobeDataLayer, Google dataLayer) across all page types, DOM states, asynchronous event pushes, and single-page navigation.
• Pixel & Conversion Tracking QA: Validate third-party marketing, conversion, and media pixels (e.g., Google Ads, Floodlight, Meta/Facebook, TikTok, Pinterest, affiliate networks) to verify trigger logic, conversion deduplication, and parameter mapping.
• User Journey & Funnel Verification: Verify analytics events, custom dimensions/metrics (eVars, props, events, context data, event serialization), and network payloads across key user funnels (search, browse, product detail, cart, multi-step checkout, and order confirmation).
• Release & Regression QA: Execute comprehensive regression testing on analytics implementations for routine sprint releases, major website overhauls, marketing campaign launches, and mobile app store updates. Debugging, Troubleshooting & Environment Emulation:
• Cross-Browser & Cross-Device Cloud Testing: Actively utilize cloud testing platforms such as BrowserStack and Sauce Labs to validate tag firing, pixel latency, and data layer stability across extensive device, OS, and browser combinations.
• Network Traffic & Proxy Inspection: Use proxy tools like Charles Proxy and Fiddler to inspect HTTP/HTTPS network requests, validate request headers, analyze POST/GET beacons, and verify query parameters sent to analytics collection servers.
• Mobile App Tag Inspection: Use Adobe Experience Platform (AEP) Assurance (Project Griffon) and mobile developer logs to validate mobile SDK event dispatching, lifecycle metrics, offline event queuing, and flush behavior.
• Browser DevTools Analysis: Leverage browser Developer Tools (Console, Network, Application/Storage) and browser extensions (Omnibug, Adobe Experience Platform Debugger) to inspect JavaScript errors, cookies,



local storage, and tag sequencing.
• Defect Triage & Isolation: Isolate, reproduce, and log technical defects related to missing beacons, duplicate firing, incorrect variable bindings, race conditions, and data discrepancies between front-end actions and analytics reports. Platform Expertise & Tag Management:
• Analytics Platforms: Validate implementations in Adobe Analytics (Analysis Workspace, Report Suites) and Google Analytics (GA4 / Firebase Analytics), ensuring metrics align with business reporting expectations.
• Tag Management Systems (TMS): Work within enterprise tag management tools—specifically Adobe Launch (AEP Data Collection Tags) and Google Tag Manager (GTM)—to inspect rules, data elements, extensions, and trigger conditions across Dev, Staging, and Production environments.
• Architecture Alignment: Review both client-side and server-side tracking implementations to verify schema compliance, payload integrity, and technical alignment with data governance guidelines. Documentation, Test Governance & Reporting:
• Test Artifacts: Develop, maintain, and execute detailed QA test plans, test cases, tagging validation checklists, and Requirement Traceability Matrices (RTM) mapped to Solution Design References (SDR) and tracking specifications.
• Documentation & Evidence: Maintain organized QA documentation, including Charles session logs, network HAR files, console logs, and step-by-step defect reproduction notes.
• Stakeholder Communication: Communicate QA status, data discrepancies, tracking risks, and edge-case behaviors clearly to product owners, marketing managers, and data engineering leads. Cross-Functional Collaboration:
• Engineering & Product Partnership: Collaborate closely with front-end web developers, mobile iOS/Android engineers, and analytics implementation teams to review tagging specifications and resolve implementation blockers prior to deployment.
• Agile Team Participation: Actively participate in Agile/Scrum ceremonies (Sprint Planning, Daily Standups, Backlog Grooming, Retrospectives), providing QA effort estimations and flagging tagging dependencies early.
• Mentorship & Knowledge Sharing: Provide technical guidance and share tagging QA best practices, debugging workflows, and tool adoption across testing and analytics teams. Required Skills & Qualifications Technical

Skills:
3+ years of relevant experience as a Digital Analytics Tagging QA Specialist (Web & Mobile App).
• Web & Mobile Tagging QA: Proven experience testing and validating analytics tagging implementations across both Web (desktop/mobile web) and native Mobile Apps (iOS and Android).
• Web Data Layer Expertise: Deep conceptual and practical understanding of web data layer standards (e.g.,



W3C digitalData, Adobe Client Data Layer adobeDataLayer, Google dataLayer) and validating JSON objects.
• Marketing Pixels & Beacons: Hands-on experience validating third-party media and conversion pixels (Google Ads, Floodlight, Meta, TikTok, etc.) including firing rules, parameter passing, and deduplication.
• Cloud Testing Platforms: Proficiency with cross-browser and real-device cloud testing tools, specifically BrowserStack and/or Sauce Labs.
• Network Debugging & Proxies: Hands-on proficiency with network debugging proxies such as Charles Proxy, Fiddler, or similar tools for SSL proxying and traffic inspection.
• Mobile Analytics Tools: Familiarity with mobile app analytics debugging workflows using tools like Adobe Experience Platform (AEP) Assurance (Griffon) or native platform logging (Xcode / Android Studio logcat).
• Web Fundamentals & DOM: Strong proficiency in HTML5, CSS, dynamic DOM inspection, dynamic XPath / CSS selectors, JavaScript basics, and browser Developer Tools (Chrome DevTools).
• Analytics Platforms & Tag Managers: Demonstrated proficiency with Adobe Analytics, Adobe Launch (AEP Data Collection), Google Analytics (GA4 / Firebase), or Google Tag Manager (GTM). Analytical & QA Expertise:
• QA Methodology: Solid understanding of software QA principles, manual functional testing, regression testing, and translating Solution Design References (SDR) into test cases.
• Data Analysis & Verification: Strong ability to analyze complex raw beacon payloads, query string parameters, and server responses to identify discrepancies between user actions and recorded metrics.
• Data Accuracy & Detail: Exceptional attention to detail with an uncompromising commitment to data precision, tracking integrity, and consistency. Soft

Skills:
• Problem-Solving: Robust root-cause analysis and critical-thinking skills to troubleshoot intermittent or complex tracking defects.
• Communication: Excellent written and verbal communication skills, with the ability to articulate technical tracking bugs effectively to both engineering and business stakeholders.
• Time Management & Ownership: Ability to manage multiple testing priorities in a fast-paced environment and handle testing during high-stakes release freezes or holiday readiness windows. Preferred

Qualifications:
• Automated Tag Testing: Experience with automated testing tools/frameworks (e.g., Selenium WebDriver, Playwright, Cypress, Puppeteer) or automated tag auditing scripts.
• API Testing: Experience using Postman or Rest Assured to test API requests and server-side data collection endpoints.
• Server-Side Tracking: Familiarity with server-side tagging architectures and event forwarding (e.g., Server-Side GTM, MetaRouter, or AEP Web/Server SDK).
• Database Querying: Working knowledge of SQL for querying data lakes or analytics data feeds to verify downstream data processing.
• Privacy & Compliance: Understanding of consumer privacy regulations (GDPR, CCPA/CPRA) and consent management platforms (e.g., OneTrust) impacting digital tagging and cookie compliance.

📌 Digital Analytics Tagging QA Specialist (Noida)
🏢 ShyftLabs
📍 Noida