Company Description ROI MINDS is a performance and growth marketing agency focused on helping ecommerce brands build profitable, scalable, and sustainable growth systems. The agency acts as a connected growth partner, aligning acquisition, conversion, retention, and commercial performance into a single strategy. ROI MINDS offers integrated services including performance marketing, creative strategy, CRO, retention marketing, ecommerce SEO, development, and analytics to improve the economics of the entire customer journey. The team has generated over $300M in ecommerce revenue while managing more than $50M in ad spend across diverse direct-to-consumer categories. ROI MINDS works as an extension of clients’ ecommerce growth teams to help them acquire customers profitably, convert more visitors, retain buyers longer, and scale with healthy margins. Role Description This full-time Meta Ads Specialist role is an on-site position based in the Mohali district. The Meta Ads Specialist will plan, launch, and optimize paid campaigns on Facebook, Instagram, and other Meta platforms to drive profitable growth for ecommerce brands. Day-to-day responsibilities include audience research, campaign structuring, ad copy and creative collaboration, bid and budget management, and ongoing performance analysis. The role involves setting up tracking, monitoring key metrics such as CPA, ROAS, and CTR, and preparing clear performance reports and insights for internal teams and clients.



The Meta Ads Specialist will partner closely with performance marketing, creative, CRO, and retention teams to ensure campaigns support the overall growth strategy and deliver sustainable results. Qualifications
• Strong expertise in Meta Ads campaign management, including audience targeting, budget allocation, and optimization for ROAS and CPA.
• Proficiency with advertising dashboards, analytics tools, and pixel/event tracking for accurate measurement and attribution.
• Ability to collaborate on ad creatives and copy, with a positive understanding of direct-response principles, hooks, and offers.
• Experience working with ecommerce brands, especially on Shopify or WooCommerce, and familiarity with the full customer journey.
• Comfort with A/B testing, data-driven decision-making, and performance reporting to communicate insights and recommendations.
• Strong problem-solving skills, attention to detail, and the ability to manage multiple campaigns and accounts simultaneously.
• Effective written and verbal communication skills, with a collaborative mindset for working in cross-functional growth teams.
• Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience in performance marketing.
• Experience with complementary channels (Google Ads, email/SMS retention, CRO, or ecommerce SEO) is a plus.

📌 Meta Ads Specialist (India)
🏢 ROI MINDS (Performance & Growth Marketing Agency)
📍 India