Key Responsibilities
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• Plan, execute and manage Google Ads campaigns across Search, Shopping, Performance Max, Demand Gen, Display and YouTube.
• Manage Google Merchant Center, product feeds, campaign structures and audience segmentation.
• Optimize bids, budgets, keywords, search terms, creatives and targeting to achieve ROAS, CPA and revenue goals.
• Conduct A/B testing across ad copies, bidding strategies, product feeds and landing pages.
• Manage Meta Ads campaigns across Facebook and Instagram, including prospecting, retargeting and conversion campaigns.
• Set up and troubleshoot tracking through GA4, Google Tag Manager, Google Ads Conversion Tracking and Meta Pixel.
• Monitor campaign performance, prepare reports and provide actionable optimisation insights.
• Collaborate with creative, UI/UX and development teams to improve campaign performance and conversion rates. What We’re Looking For Must Have :
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• 3+ years of hands-on experience managing Google Ads for D2C/e-commerce brands.
• Strong expertise in Search, Shopping and Performance Max campaigns.
• Experience managing ₹5–8 lakh+ monthly Google Ads budgets per account.
• Working knowledge of Meta Ads, campaign optimization and retargeting.
• Hands-on experience with Merchant Center, GA4, GTM and conversion tracking.
• Strong understanding of ROAS, CPA, CAC, AOV and conversion rates.
• Proficiency in Excel/Google Sheets and performance reporting.
• Strong analytical skills, communication and account ownership. Valuable to Have :
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• Google Ads and Meta Blueprint certifications.
• Experience with Meta Pixel and Conversions API.
• Knowledge of CRO, landing page optimisation and Shopify.
• Experience across fashion, beauty, health and lifestyle D2C brands.

📌 Google Ads Specialist (Noida)
🏢 Seventh Triangle
📍 Noida