Performance Marketing Executive

Location:
Bangalore (In-office) Type: Full-time

Experience:
2-4 Years About Airtribe Airtribe is an AI-first upskilling platform for working professionals. Our programs are designed around real-world use cases, AI tools, and hands-on learning, delivered by industry leaders from companies like Uber, Google, and Microsoft. We are a profitable business backed by strong investors, focused on sustainable growth, strong unit economics, and long-term value creation. The Context Growth at Airtribe is not just about increasing leads. It is about improving quality, efficiency, and predictability. As we scale, running paid campaigns is not enough. The real challenge lies in optimizing CAC, improving funnel conversion, and ensuring that growth efforts translate into actual business outcomes. This role exists to build and scale a high-performance growth engine that is data-driven, efficient, and outcome-focused. The Role As a Growth Marketing Manager, you will own paid acquisition and lead generation end-to-end. You will be responsible for driving high-quality leads, improving conversion efficiency, and building scalable growth systems. This is a high-ownership role that combines performance marketing, analytical thinking, and experimentation. What You’ll Own
• End-to-end paid acquisition across platforms, including Google, YouTube, Instagram, and LinkedIn
• Lead generation strategy with a focus on quality and conversion
• Campaign setup, optimization, and scaling across channels
• Funnel performance, including lead quality, conversion rates, and CAC
• Data tracking, reporting, and performance analysis
• Collaboration with sales, program, and leadership teams to align on outcomes
• Continuous experimentation with new channels, creatives, and strategies What Problems You’ll Solve
• Improving lead quality while maintaining scale




• Reducing CAC and improving overall growth efficiency
• Bridging the gap between marketing leads and actual conversions
• Identifying and fixing bottlenecks across the acquisition funnel
• Building a predictable and scalable growth engine How This Role Evolves In the initial phase, your focus will be on understanding current campaigns, improving performance, and driving consistent lead flow. Over time, you will build scalable systems, improve efficiency across channels, and contribute to a long-term growth strategy. Based on your trajectory, this role can evolve into owning the growth function or leading a larger performance marketing team. What We’re Looking For
• Robust understanding of performance marketing, growth strategies, and lead generation
• Experience in running and optimizing paid campaigns across major platforms
• Strong analytical mindset with the ability to work with data and metrics
• Good intuition for audience targeting, messaging, and positioning
• High ownership mindset with a bias for execution
• Comfort working in a fast-paced startup environment Nice to have:
• Experience in edtech, upskilling, or similar domains
• Exposure to AI tools or automation in marketing workflows What This Role Is Not This is not a campaign execution-only role. We are not looking for someone who only runs ads. We are looking for someone who owns growth outcomes, improves systems, and drives efficiency across the funnel. Why Join Airtribe
• High-impact role with direct ownership of growth and revenue drivers
• Opportunity to work closely with founders and leadership
• Strong focus on learning, experimentation, and execution
• A fast-paced environment with real visibility of impact
• Opportunity to build and scale a critical business function If you enjoy solving growth problems, working with data, and building systems that scale, this role gives you the ownership to do it.

📌 Performance Marketing Executive (Bengaluru)
🏢 Airtribe
📍 Bengaluru