POSITION DESCRIPTION Karma Experience is looking for a Performance Marketing Executive to own and grow our paid acquisition efforts across digital channels. You'll work in Creative Team and collaborate with our social media/content and web teams to drive bookings and brand visibility across our resort properties. This is a hands-on role for someone who's spent 1-2 years running real campaigns
- not just watching dashboards
- and wants ownership over budgets, targeting, and results in a quick-moving hospitality brand. RESPONSIBILITIES
• Plan, execute, and optimize paid campaigns across Google Ads, Meta, LinkedIn Ads, and other relevant platforms.
• Manage budgets and bidding strategies to hit CPA/ROAS targets tied to marketing initiatives.
• Run A/B tests on ad creatives, landing pages, and audience segments to continuously improve performance.
• Track, analyze, and report on campaign performance — translating data into clear takeaways and next steps.
• Work with the content and creative teams to brief and align on ad creatives that convert.
• Coordinate with the web developer on landing page optimization and tracking implementation.
• Build and manage community engagement through Facebook Groups and other relevant online communities to drive organic conversations around our brand.




• Identify and tap into niche travel/lifestyle communities and groups for targeted, low-cost reach.
• Stay on top of platform updates, industry trends, and competitor activity in travel/hospitality marketing.
• Manage marketing budgets responsibly and flag opportunities to reallocate spend for better returns. REQUIREMENTS
• 1-2 years of hands-on experience in performance marketing, ideally with exposure to travel, hospitality, or lifestyle brands.
• Working knowledge of Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and Google Analytics (GA4).
• Experience with community-driven marketing — running or growing engagement in Facebook Groups or similar platforms.
• Comfortable with numbers — you can read a campaign report and know what to do about it.
• Strong understanding of the full-funnel journey, from awareness to booking.
• Good written communication for ad copy, briefs, community posts, and reporting.
• A bias toward testing and iterating rather than guessing. NICE TO HAVE
• Experience marketing to an international audience.
• Familiarity with booking engines, OTAs, or the travel tech stack.
• Basic understanding of SEO and how it complements paid efforts.
• Experience building brand communities from scratch.

📌 Performance Marketing Executive (Bengaluru)
🏢 Karma Group Global
📍 Bengaluru