Role Overview: This role begins as a senior individual contributor and may evolve into a leadership position, with ownership of building and mentoring a high-performing marketing team over time. This role is ideal for a seasoned marketing skilled with 5–12 years of experience preferably in IT, SaaS, HealthTech, or FinTech, who can conceptualize, blueprint, and execute end-to-end marketing strategies and drive its execution for new and existing brands. The role requires strong exposure to US markets and US clients, deep hands-on experience across modern digital marketing, AI tools, CRM platforms, and the ability to operate with MNC-level professionalism and communication standards.

Key Responsibilities
Brand & Strategy Lead brand conceptualization, positioning, and go-to-market strategy for new and evolving brands Conduct deep market research, competitive analysis, ICP definition, and messaging frameworks Create marketing blueprints aligned to business goals, revenue targets, and market maturity Growth & Digital Marketing Own and execute growth marketing strategies across SEO, paid media, social media, content, and websites Drive demand generation, lead quality improvement,



and funnel optimization Partner with sales and leadership to align marketing outcomes with revenue objectives Marketing Technology & AI Hands-on ownership of CRM platforms, marketing automation, AI-driven tools, and analytics Implement and optimize AI tools for content, campaign execution, research, and reporting Ensure marketing systems are scalable, efficient, and performance-driven Execution & Stakeholder Management Work closely with US stakeholders and clients, participating in meetings aligned to US time zones when required Maintain high corporate communication standards (verbal and written) Collaborate cross-functionally with design, sales, leadership, and external partners Required Experience & Skills 5–12 years of digital marketing experience preferably in IT / SaaS / HealthTech / FinTech Proven experience as a senior individual contributor (not just a people manager) Strong expertise in: Brand strategy & positioning Growth marketing & demand generation CRM platforms and marketing automation SEO, SMM, paid campaigns, and website development Marketing AI tools and modern ManTech stacks Excellent market research and analytical skills Exceptional verbal and written communication skills Strong command of MS Office, Google Workspace, and corporate collaboration tools Comfortable working India office hours with flexibility for US meetings.

📌 Digital Marketing Specialist (Raipur)
🏢 Interbiz Consulting
📍 Raipur