About the job CLIRNET is looking for a creative and strategic Social Media Executive to strengthen its digital presence and engage healthcare professionals across social media platforms.
Key Responsibilities
• Social Media Strategy: Develop and execute social media strategies, monthly and quarterly content calendars.
• Content Planning: Create briefs and content ideas for posts, reels, videos, carousels, infographics and campaigns.
• Healthcare Professional Engagement: Amplify doctor insights, KOL content, webinars, CMEs and clinical discussions.
• Campaign & Event Management: Plan pre-event, live-event and post-event social media campaigns.
• Community Management: Manage comments, messages and audience interactions across platforms.
• Analytics & Reporting: Track KPIs, analyse performance and prepare monthly reports with actionable insights.
• Cross-functional Collaboration: Coordinate with content, design, video, PR, product and business teams. Skills & Qualifications
• Bachelor's/Master's degree in Marketing, Communications, Mass Communication,
Journalism or a related field.
• 3–6 years of experience in social media management, preferably in healthcare, health-tech, pharma, media or B2B.
• Robust understanding of LinkedIn, Instagram, Facebook and YouTube.
• Excellent copywriting and communication skills.
• Understanding of social media algorithms, content formats and platform trends. Preferred Skills
• Experience working with doctors, KOLs or healthcare professionals.
• Healthcare, pharma or health-tech marketing experience.
• B2B LinkedIn management experience.
• Basic knowledge of SEO and digital marketing.
• Familiarity with Meta Business Suite, LinkedIn Analytics, YouTube Studio and Google Analytics.
• Knowledge of Canva and short-form video content. If you have the relevant experience and are passionate about building impactful digital communication, we'd love to hear from you.. ? Send your updated resume to:
[email protected]
📌 Social Media Executive (Kolkata)
🏢 CLIRNET
📍 Kolkata