Brand Manager / Senior Brand Manager

Location:
Mumbai (On-Site) Reports To: Brand Director / Managing Director

Experience:
4–8 Years in Luxury, D2C, Fashion, or Fine Jewellery About Kumari Fine Jewellery At Kumari, we are redefining how fine jewellery is discovered, worn, and loved. Designed for the evolving aspirations of Gen Z and Millennial buyers, we blend modern aesthetics with timeless craftsmanship across both digital touchpoints and experiential retail spaces. We aren't just selling gold and diamonds—we are crafting meaningful, high-energy customer journeys for a generation that values individuality, design, and effortless elegance. Role Overview We are looking for an execution-focused Brand Manager / Senior Brand Manager to drive the daily engine of our brand operations. Working directly alongside our Brand Director and Managing Director, you will turn high-level strategy into sharp campaign narratives, seamless content pipelines, standout packaging, and high-converting performance assets. This is an autonomous role for a detail-obsessed brand operator who lives at the intersection of creative craft,commercial strategy, and flawless project management. You know how to translate social listening into culture-moving briefs, keep agencies accountable, maintain luxury standards across retail stores, and keep our growth channels fed with fresh, elevated creative. What You’ll Do (Key Result Areas)
• Architect Campaigns & Stories: Lead campaign ideation for seasonal drops and product launches; turn market insights into sharp creative briefs across digital, paid, retail, and PR channels.
• Fuel the Content Engine: Own daily content pipelines across Instagram, YouTube, WhatsApp, and website editorial; write polished brand copy and enforce strict visual quality control.
• Govern Agency Workflows: Act as the primary operational link for external production partners; draft exact briefs, manage deliverable specs, and enforce brand guidelines before sign-off.




• Feed Paid Growth Pipelines: Partner with the growth team to supply high-performing creative assets for prospecting and remarketing, maintaining asset refresh cadence and feed diversity.
• Protect Retail & Packaging Aesthetics: Oversee physical brand touchpoints—from boutique collaterals and unboxing assets to certificate cards—ensuring flawless in-store brand expression.
• Drive Creator & Talent Seeding: Spearhead end-to-end influencer, creator, and celebrity seeding programs; negotiate deliverables, manage sample logistics, and track campaign ROI.
• Track Brand Performance: Compile weekly and monthly brand scorecards (engagement, asset output, turnaround times) to extract data insights for future creative briefs. What We’re Looking For: Technical Toolkit & Skillset
• Brand Strategy & Copywriting: Mastery of brand narrative building, tone of voice, and writing high-converting luxury copy for captions, newsletters, and campaign scripts.
• Content & Shoot Management: Hands-on proficiency managing high-volume content calendars, shoot production schedules, and post-production asset handoffs.
• Commercial Metrics: Fluency with brand and performance marketing KPIs—engagement rates, CTR, CAC,conversion rates, and asset refresh cadence.
• Design & Mockup Tools: Working knowledge of layout tools (Canva, Figma) for quick mockups and briefing decks. Profile & Experience
•

Experience:
4–8 years running brand management operations within a premium D2C, luxury fashion, fine jewellery, or lifestyle brand.
• Industry

Experience:
Direct background in fine jewellery, fashion, or founder-led D2C environments catering to urban Indian consumers (Metro & Tier-1/2) is desired.
• Execution Discipline: Exceptional organizational control with an obsession for detail, managing parallel agency workstreams, and strict deadline adherence.
• Mindset: A creative, culturally tuned-in operator who bridges brand aesthetics with commercial outcome metrics.

📌 Brand Manager (Bandra West)
🏢 Kumari Fine Jewellery
📍 Bandra West