Performance Marketing Manager

Location:
Mumbai – BKC Office Reports To: Chief Strategy Officer

Experience:
4–8 Years in D2C / eCommerce Performance Marketing About Kumari Fine Jewellery At Kumari, we are redefining how fine jewellery is discovered, worn, and loved. Designed for the evolving aspirations of Gen Z and Millennial buyers, we blend modern aesthetics with timeless craftsmanship across both digital touchpoints and experiential retail spaces. We aren't just selling gold and diamonds—we are crafting meaningful, high-energy customer journeys for a generation that values individuality, design, and effortless elegance. Role Overview We are looking for a sharp, data-obsessed Performance Marketing Lead to own and scale our paid digital growth engine. This is an IC role for a growth marketer who lives at the intersection of numbers,consumer psychology, and creative execution. You won't just be pressing buttons in Ads Manager—you will shape how modern luxury moves from a scroll into a cart, turning paid channels into a predictable revenue driver while keeping our ROAS healthy and CAC tight. What You’ll Do (Key Result Areas)
• Architect Paid Growth: Own the end-to-end strategy and daily execution across Meta, Google Ads, and emerging paid channels to scale acquisition, retargeting, and brand reach.
• Optimize the Full Funnel: Audit and refine every step of the buyer journey—from hook rate to checkout flow—improving landing page conversions and maximizing Average Order Value (AOV).
• Bridge Data & Creative: Collaborate daily with our brand and visual design teams to test performance-led ad creatives, energetic formats, and visual hooks that resonate without diluting our luxury identity.
• Master Attribution & Setup:



Maintain flawless tracking, server-side pixels, and attribution models (GA4, GTM) to make sure every rupee spent is accurately tracked and reported.
• Read the Numbers & Pivot: Track CAC, ROAS, CTR, CVR, and LTV to build actionable growth insights,manage ad spend efficiently, and scale scaling campaigns predictably.
• Manage Agency Partners: Lead agency interactions and platform representatives (when applicable) to keep performance goals strictly aligned with business bottom lines.
• Platform Health & Compliance: Ensure total compliance with ad platform policies, privacy frameworks, and digital marketing best practices. What We’re Looking For: Technical Toolkit & Skillset
• Paid Media Dominance: Deep hands-on experience running Meta Ads Manager (FB/IG) and Google Ads (Search,Shopping, PMax, YouTube).
• Analytics & Tracking: Mastery of Google Analytics (GA4), Google Tag Manager (GTM), pixel setups, and custom reporting dashboards.
• Growth Analytics: Strong fluency with commercial metrics—CAC, ROAS, CTR, CVR, AOV, and full-funnel drop-off analytics.
• Data Tools: Advanced proficiency in Excel / Google Sheets for scenario modeling and cohort tracking. Profile & Experience
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Education:
Graduate degree (Marketing, Business, or Engineering preferred). Digital/Performance Marketing certifications are a strong plus.
•

Experience:
4–8 years running high-growth performance campaigns within a D2C or eCommerce environment.
• Industry

Experience:
Prior experience in high-AOV sectors like fine jewellery, luxury fashion, beauty, or lifestyle products is highly desirable.
• Mindset: A self-starter with an owner mindset who loves testing hypotheses, digging into raw data, and taking calculated creative risks.

📌 Performance Marketing Manager (Bandra West)
🏢 Kumari Fine Jewellery
📍 Bandra West