Location:
Sakinaka, Mumbai (onsite) About Flo: Flo is one of India’s fastest growing D2C brands and one of the first to introduce the model in the sleep solutions space. What you'll get:
· The opportunity to join a high growth company with room to explore
· A super team of colleagues who are all excited to actually make a difference
· You'll be working with senior/upper management directly so you'll be involved in core decisions What we expect you to do:
· Own end-to-end strategy, execution, and optimization of performance marketing campaigns across Google Ads, Meta Ads, marketplace and more.
· Manage budgets ranging from high-scale media spends to lean campaign allocations with equal efficiency.
· Collaborate across teams for campaign planning, goal-setting, and performance analysis.
· Build and maintain dashboards using Looker Studio, and GA4 for real-time reporting and insights.
· Identify growth opportunities and recommend automation workflows (Zapier, scripts, etc.) to improve campaign efficiency.
· Lead performance audits, conversion tracking setups, and cross-channel attribution modeling.
· Stay ahead of platform changes, industry trends, and AI-driven tools for continuous performance enhancement. What we expect from you?




· 4+ years of hands-on experience in Performance/Digital Marketing (agency or brand side).
· Proven track record of managing D2C performance campaigns for top, middle and bottom funnels.
· Manage budgets of <50L/month for running successful campaigns.
· Marketplace (amazon/flipkart), Quick commerce (zepto etc.) ads is a plus.
· Robust command over Google Ads (Search, Display, Shopping, Performance Max, YT).
· Knowledge of setting up of GMC, GMB, pixels is a must.
· In-depth knowledge of Meta Ads (Facebook, Instagram) – structure, testing, and scaling.
· Proficient in Looker Studio, and Google Analytics 4.
· Experience using Zapier or similar tools for automation and workflow setup.
· Advanced Excel/Google Sheets for reporting, data analysis, and pivoting insights.
· Strong analytical mindset with problem-solving, critical thinking, and optimization skills.
· Excellent verbal and written communication skills in English – client-facing experience is a plus. We are in a high growth phase and would require you to come to the office in Mumbai (Sakinaka) 6 days a week with Sunday off. If you think you’re up for the challenge and want to do the best and most impactful work, you’re in the right place

📌 Performance Marketing Lead (Mumbai)
🏢 Flo Mattress
📍 Mumbai