Sales Manager – On-Premise (CHAAR Draught), Hyderabad Company: Chaar Craft Brewing Pvt Ltd.

Location:
Hyderabad, Telangana (on-site / field) Type: Full-time Reports to: Director

About us
Chaar Craft Brewing Pvt Ltd. is a part of the Pacific Spirits group. The group has been part of India's beverage story since 1994 — from pioneering canned beer to brewing some of the country's best-known names. With CHAAR, our homegrown craft label, we're bringing something fresh to one of India's best beer cities. We're hiring a Sales Manager to own the launch and build of CHAAR on-premise draught across Hyderabad. The role You'll own CHAAR's on-premise business across Hyderabad — getting our beer onto taps at the city's best bars, pubs, restaurants, hotels, and clubs. This is a draught-first role: your job is tap handles, pouring presence, and keg velocity, backed by a local team you'll build and lead. Hyderabad knows beer — we want to be part of the conversation. Chaar is already pouring at 7 Bars in Hyderabad. The brand and SKUs you'll drive
- CHAAR — 20L kegs, 5 variants (draught only)

What you'll do
- Own on-premise P&L; for Hyderabad — tap count, volume, keg rotation, and brand presence
- Build and lead a team of Territory Sales Executives across the city
- Secure tap-handle placements at Hyderabad's top on-premise venues — bars, pubs, restaurants, nightclubs, and hotel outlets
- Drive primary & secondary keg sales, reorder discipline, and zero out-of-tap incidents
- Build strong relationships with F&B; directors, GMs, head bartenders, and venue owners
- Train bar staff on how to store, pour, and sell CHAAR well — a draught brand lives or dies on glass quality
- Plan and execute activations, tap takeovers, tastings, bartender engagement, and brand nights
- Manage distributor and supply chain to keep kegs flowing — cold-chain integrity, timely dispatch, no stockouts at the tap
- Track competitor tap presence, draught contracts,



and activations; convert accounts where there's an opening
- Hit monthly volume, active-tap, and new-account targets across all 5 variants
- Operate within Telangana excise regulations and ensure compliant trade practices What you'll bring
- 5–8 years in on-premise / HoReCa sales, ideally in beer, with real draught / keg experience
- Proven people-leadership experience — hiring, training, and driving a field team
- Strong existing network across Hyderabad's HoReCa trade (hotels, pubs, restaurants, clubs)
- A track record of hitting volume and distribution targets
- Hands-on experience launching or scaling a draught brand in a new city or territory
- Strong commercial acumen — pricing, trade schemes, activation ROI, distributor economics
- Comfort in the field daily, with willingness to work evenings and weekends when accounts need you
- Graduate degree; MBA a plus Bonus points
- Deep familiarity with Hyderabad's microbrewery, pub, and craft-beer scene
- Existing relationships with Hyderabad 5-star hotel chains, premium restaurant groups, or nightlife operators
- Experience launching a new craft beer or draught brand in Hyderabad specifically
- Familiarity with Telangana excise norms, draught licensing, and on-premise approvals
- Trade-marketing / activation planning background What success looks like in year one
- CHAAR on tap at Hyderabad's top on-premise accounts, with all 5 variants in rotation across the city
- Month-on-month growth in active taps, volume per outlet, and current-account additions
- A tight supply chain with zero credibility-killing out-of-tap moments
- A high-performing on-premise team you've built, trained, and retained
- CHAAR seen and respected as a serious craft option in Hyderabad's beer scene

How to apply
Apply here on LinkedIn, or send your CV to [email protected]
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* Chaar Craft Brewing is an equal-opportunity employer. This role involves the sale of alcoholic beverages; applicants must be of legal drinking/working age. We promote responsible consumption.

📌 On Premise Sales Manager Hyderabad
🏢 chaar craft brewing
📍 Hyderabad