About Turbostart: Turbostart is a startup fund and accelerator that helps early-stage founders build and grow their companies. Over seven years and five funds, we’ve supported more than 50 startups. We operate across India, the Middle East, the US and Singapore, and our five Centres of Excellence provide hands-on support in technology, marketing, sales, UI/UX and investment banking. Learn more

about us
at https://turbostart.co/ Who are we: BAM, a Turbostart venture, is a new platform for booking artists in India. Hosts post what they need, hear from the right artists, and book them on clear terms, all in one place. Artists get Discoverability and a professional way to be booked, with the business side handled. BAM launches soon, Bengaluru first. What we are looking for: Role: Marketing Strategist As a Marketing Strategist, you will be the driving force behind our brand's visibility and growth. This is an individual contributor role for someone who thrives in a fast-paced startup environment, is comfortable owning strategy AND execution, and wants to build the marketing function from the ground up before scaling a team. You'll own the full marketing stack, from performance campaigns to organic social to SEO and GEO, while also spearheading on-ground initiatives to build community and brand presence among both hirers and creators.

Location:
Bangalore

Experience:
2-3 years

Key Responsibilities
Digital Campaign Management
• Plan, execute, and optimize end-to-end digital marketing campaigns aligned with user acquisition and business goals




• Manage campaign budgets, track ROI, and report on key performance metrics
• A/B test creatives, messaging, and channels to continuously improve performance Social Media Strategy (Organic & Paid)
• Own the social media calendar and content strategy across platforms (Instagram, LinkedIn, YouTube, X, etc.)
• Plan and execute paid social campaigns (Meta Ads, LinkedIn Ads, etc.) to drive awareness and conversions
• Build and grow organic community engagement with both artists/creators and hirers
• Collaborate with designers/creators (or freelancers) for content production SEO, GEO & Website Growth
• Develop and implement on-page, off-page, and technical SEO to improve organic visibility
• Establish GEO so BAM surfaces on AI platforms such as ChatGPT, Perplexity, and Gemini
• Own keyword research, content planning, and app store optimisation (ASO) in partnership with product and tech Offline & On-Ground Campaigns
• Plan and execute offline marketing initiatives: events, meetups, artist community activations, partnerships
• Identify local/regional opportunities to build brand credibility within creator communities




• Manage vendor and partner relationships for offline execution Brand, Channels & Analytics
• Own all digital properties, including the website, app listings, blog, and email and WhatsApp marketing, with a consistent brand voice throughout
• Set up and monitor analytics (GA4, Meta Pixel) to inform decision-making across every channel

Requirements:
• 2–3 years in digital marketing, preferably in a startup, marketplace, or consumer app environment
• A solid sense for consumers: what draws them in, what makes them share, and what moves them to book
• A creative marketer able to develop original concepts, formats, and brand moments that stand out
• Proven experience running paid social and growing organic social
• Working knowledge of SEO fundamentals and tools such as Google Search Console
• Exposure to or interest in GEO and AI-search optimisation
• Experience planning or supporting on-ground marketing activities
• A strong analytical mindset, comfortable with data, dashboards, and reporting
• A self-starter who thrives with limited resources and wears multiple hats
• Bonus: familiarity with the creator economy, gig platforms, or talent marketplaces What You'll Get
• Ownership of the marketing function from an early stage, with high visibility and impact
• Direct access to founders and a seat at key strategic conversations
• Flexible, hybrid work environment
• Opportunity to build and eventually lead a team as the company scales

📌 Marketing Strategist (Bengaluru)
🏢 Turbostart
📍 Bengaluru