12 Nov
|
Galderma
|
Mumbai
The Key Account Manager
- Ecommerce, will lead end-to-end online sales strategy, account management, and performance marketing across major e-commerce platforms. This role is responsible for driving revenue growth through effective catalogue management, platform advertising, data-driven campaign optimization, and strong cross-functional collaboration. The position requires expertise in e-commerce operations, digital marketing, vendor management, and sales forecasting to achieve business objectives and maximize ROI.
Job Description
• Ability to practice and techniques related to web merchandising or online retailing and online sales.
• Ecommerce sales management, account management and growth development.
• Able to handle margins, negotiations, and platform advertising
• Have strong understanding of ecommerce and advertising metrices.
• Expert understanding of different technological components of online commerce
• Knowledge of database creation, search engine optimization tactics, data mining, and security issues.
• Performance Marketing & Content Management Ensure catalogue maintenance, relevant product images, product communication & A+ content is up to date on all the platforms. Manage Ecommerce platform like AMS, FK ads and other ecommerce platforms marketing strategy and execution. Good hand on experience on the performance marketing. Analyse and optimize campaign performance based on data-driven insights and strategy using quantitative analysis. Develop ecommerce platform wise marketing strategy in line with Brand Marketing/ Business Goals and evaluate the Pre ROI of all the marketing spends. Coordinate with brand team & agency for marketing content creation for all campaigns and take relevant approvals as per SOP. Effectively plan & develop digital media campaigns to meet marketing & business strategies.
Ensure optimum results which meet set KPIs and calculate Pre ROI & Post ROI of all campaigns. Build understanding on latest media innovations and implement those relevant with marketing/business objectives.
• Cross Business Collaboration Work with brand team for creative and campaign launches on ecommerce platforms. Work with supply chain team to ensure stocks are aligned as per sales target and location wise. Work with finance team to align consumer discounts, promo and other marketing expenses.
• E-Commerce Accounts Vendor Management Onboard new ecommerce vendors agree their terms & conditions and increase overall ecommerce umbrella channel. Plan & manage strategic business plan with ecommerce vendors for entire year on aspects like product category planning, sales forecast, product inventory, supply forecasting etc. Review strategic plans on monthly or quarterly basis. Project sales region wise along with inventory requirement & give analysis to business heads to undertake necessary marketing & sales plans. Follow up with ecommerce vendor for PO, appointment & confirm outstanding due before the new PO is supplied to the vendor. Administer everyday activities at ecommerce platform and develop productive eCommerce strategies to maximize channel growth. Managing listing on Market places (Amazon, Flipkart), Quick Commerce places like Zepto & Swiggy, Pure play E-com (Nykaa, Purplle) and E-pharmacies (1MG, Pharmeasy & Netmeds). Keep looking for emerging E-com sites and ensure partnership with them and listing on Galderma brands.
• Driving E-Commerce Sales Targets Responsible for the delivery of the online sales plans and contribute to the regular re-forecasting process throughout the year. Produce seasonal product sell-through analysis. Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities with ecommerce platforms.
📌 Key Account Manager (Mumbai)
🏢 Galderma
📍 Mumbai