Title: Social Media Content Creator / Brand Communications Executive Exp: 1-3 years

Location:
Chennai About Shyaway Shyaway is India's leading lingerie and innerwear brand, celebrated for its bold designs, inclusive sizing, and fashion-forward sensibility. We're on a mission to make every woman feel confident and comfortable — and our content tells that story every day. Role Summary We're looking for a creative, camera-ready Social Media Content Creator to join our Brand team. You'll script, shoot, and publish content that captures Shyaway's voice across Instagram, Facebook, and YouTube — staying ahead of trends and helping our community grow.

Key Responsibilities
• Create engaging content for Instagram, Facebook, and YouTube
• Confidently appear in reels, videos, and brand-led content
• Script, plan, and execute short-form videos aligned with trends, campaigns, and brand voice
• Shoot and coordinate content production using mobile or basic camera setups
• Edit reels, stories, and social media posts using basic video editing tools
• Design story posts, thumbnails, and social media assets using Canva / Photoshop
• Stay updated with social media trends, viral formats,



and platform algorithm changes
• Coordinate with branding and marketing teams for campaign execution
• Support content calendar planning and post scheduling
• Track content performance and suggest creative improvements based on insights Requirements
• 1-3 years of social media or content creation experience
• Comfortable and confident on camera
• Proficient in Canva / Photoshop, basic video editing tools, and Meta Insights
• Creative, trend-aware, and quick to adapt
• Fashion or lifestyle content experience is a plus Preferred Skills
• Trend spotting & meme marketing
• Solid visual sense and aesthetic judgment
• Proactive, self-driven with minimal hand-holding needed Why Shyaway?
• Work with one of India's most recognized women's fashion brands
• Creative freedom to experiment and grow your personal craft
• Collaborate with a passionate, fast-moving team
• Be part of content that reaches millions of women across India To apply, send your portfolio or social media handle to [email protected]

📌 Social Media Content Creator (Chennai)
🏢 Shyaway
📍 Chennai