Job Description
– Performance MarketerCompany: Midinnings

Location:
Udaipur, Rajasthan

Job Type
Full-Time | On-Site

Experience:
2–4 Years

Key Responsibilities
• Plan, execute and manage paid advertising campaigns across Meta Ads (Facebook & Instagram) and Google Ads.
• Develop performance marketing strategies focused on lead generation, conversions, traffic and brand growth.
• Manage advertising budgets and optimise campaigns to achieve better ROI and ROAS.
• Monitor and analyse campaign performance using metrics such as CPL, CPA, CPC, CTR, CPM and conversion rates.
• Conduct audience research, competitor analysis and keyword research.
• Create and implement A/B testing strategies for ad creatives, copies, audiences and landing pages.
• Coordinate with the creative and content teams to develop high-performing ad creatives and video campaigns.
• Set up and monitor Meta Pixel, Google Analytics 4, Google Tag Manager and conversion tracking.
• Prepare regular campaign performance reports with actionable insights.
• Identify opportunities to improve campaign efficiency,



lead quality and overall marketing performance.
• Manage multiple client accounts and ensure timely execution of campaigns. Required Skills & Qualifications
• 2–4 years of hands-on experience in performance marketing.
• Strong expertise in Meta Ads Manager and Google Ads.
• Good understanding of lead generation and conversion campaigns.
• Experience with Google Analytics 4, Google Tag Manager and tracking tools.
• Robust analytical and problem-solving skills.
• Ability to manage multiple advertising accounts and budgets.
• Understanding of landing page optimisation and conversion funnels.
• Good communication and reporting skills. Preferred Experience
• Experience working in a digital marketing agency.
• Experience handling hospitality, real estate, lifestyle, retail or service-based brands.
• Knowledge of remarketing, custom audiences and conversion optimisation.
• Meta Blueprint or Google Ads certifications will be an added advantage.

📌 Performance Marketing Specialist (Udaipur)
🏢 Midinnings
📍 Udaipur