Company: myMedroads

Experience:
3–6 years

Location:
Mumbai / Remote (initially) About myMedroadsmyMedroads is an emerging international healthcare facilitation platform connecting patients across the world with trusted hospitals and specialists in India and other medical destinations. We are looking for a creative, digitally savvy and results-oriented Digital Marketing & Content Manager to drive our digital presence, strengthen brand visibility and generate qualified patient enquiries across international markets. This is an exciting opportunity for someone who enjoys combining creativity with data-driven marketing and can independently manage content creation, social media, SEO and digital advertising campaigns. Our initial target markets include Africa, Russia and Eastern Europe, with plans to expand into other international markets. Key Roles & Responsibilities1. Digital Content Creation & Brand Management
• Create engaging content for LinkedIn, Instagram, Facebook and YouTube.
• Develop social media posts, reels, short-form videos, carousels, blogs, infographics and other digital marketing assets.
• Create content around medical specialties, treatment options, hospital offerings, patient success stories and healthcare travel.
• Develop creative campaigns to build myMedroads' brand awareness and credibility among international audiences.
• Maintain consistent brand identity and messaging across digital channels.
• Coordinate with doctors, hospitals and internal teams to develop relevant healthcare content. 2. Social Media Management
• Own and manage myMedroads' social media channels, including content planning, publishing and engagement.
• Develop and execute a monthly content calendar aligned with business and marketing objectives.
• Grow relevant audiences and improve engagement, reach and brand visibility.
• Monitor social media performance, audience behaviour and emerging trends.
• Manage online communities and respond to relevant enquiries, comments and messages. 3. Digital Marketing & Lead Generation
• Plan, execute and optimise paid digital campaigns across Meta (Facebook and Instagram) and Google Ads.
• Drive qualified enquiries and patient leads from target international markets.
• Develop targeted campaigns for specific medical specialties,



treatments and geographies.
• Monitor campaign budgets, cost per lead, lead quality and conversion performance.
• Experiment with different creatives, audiences and messaging to improve campaign effectiveness.
• Work with the business development team to track leads from digital campaigns through to qualified enquiries and conversions. 4. SEO & Website Marketing
• Improve organic visibility through keyword research, on-page SEO and content optimisation.
• Develop SEO-friendly blogs, articles, landing pages and healthcare-related content.
• Monitor website traffic, search rankings, user engagement and conversion performance.
• Improve organic search visibility and website-generated enquiries. 5. Analytics & Performance Reporting
• Track and report key digital marketing metrics, including reach, engagement, website traffic, qualified leads, cost per lead and campaign ROI.
• Use campaign performance insights to continuously improve marketing strategies.
• Prepare periodic performance reports and recommend actionable improvements. Skills & Experience Requirements
• 3–6 years of hands-on experience in digital marketing, social media management and content creation.
• Proven experience in planning, executing and optimising digital marketing campaigns with measurable lead-generation outcomes.
• Strong content creation skills, including copywriting, storytelling, creative communication and content strategy.
• Practical experience with Meta Ads Manager (Facebook and Instagram Ads), Google Ads and social media marketing platforms.
• Good understanding of SEO, keyword research, on-page optimisation, Google Analytics (GA4) and Google Search Console.
• Hands-on experience with Canva and video editing tools such as CapCut, Adobe Premiere Pro or equivalent.
• Ability to independently conceptualise and create engaging reels, short videos, carousels, blogs, infographics and other digital content.




• Strong understanding of digital marketing analytics, campaign optimisation, audience targeting and performance measurement.
• Experience running lead-generation campaigns targeting international markets, particularly Africa, the Middle East or Europe.
• Experience in healthcare, hospitals, medical tourism, wellness or healthcare-related digital marketing.
• Understanding of WhatsApp-based lead generation, CRM integration and digital lead management.
• Ability to leverage AI-powered tools for content creation, research, video production and marketing automation.
• Excellent written and verbal communication skills in English.
• Ability to work independently, manage multiple priorities and demonstrate ownership of marketing outcomes.

Education:
Graduate or postgraduate qualification in Marketing, Digital Marketing, Mass Communication, Business Administration or a related discipline. What We Are Looking For
• A creative thinker who can translate business objectives into engaging digital content and campaigns.
• Someone who is hands-on and can independently conceptualise, create and execute marketing initiatives.
• A performance-oriented marketer who understands that digital marketing is ultimately about generating business outcomes, not just likes and followers.
• Someone proactive, entrepreneurial and comfortable working in a growing startup environment.
• A self-starter who takes ownership and continuously experiments with recent ideas, tools and marketing approaches. What Makes This Opportunity Interesting?
• Opportunity to build the digital identity of an emerging international healthcare brand.
• Exposure to international markets and cross-border healthcare marketing.
• Freedom to experiment with creative ideas, campaigns and new-age digital marketing tools.
• Direct ownership of digital marketing strategy and measurable business outcomes. Interested? If you are passionate about digital marketing, love creating compelling content and know how to turn digital engagement into business opportunities, we would love to hear from you. Please apply with your updated CV and links to your portfolio or examples of digital campaigns and content you have personally managed or created.

📌 Digital Marketing (India)
🏢 myMedroads
📍 India