Job Description
- Head of EBO Business Function: Exclusive Brand Stores Scope: Sportswear, footwear, accessories and fitness equipment Travel: Regular travel across the store network Role purpose Lead the EBO business with end-to-end accountability for revenue, gross margin, store profitability, customer experience and network expansion. Build a scalable retail organisation that consistently increases walk-ins, improves conversion and delivers healthy product sell-through across existing and new stores.

Key responsibilities
1. Own the EBO business plan and P&L;
• Develop and deliver the annual operating plan across revenue, gross-margin ₹ and %, operating costs and store profitability.
• Set monthly targets by region, store and category with Growth, Operations and Finance.
• Review performance, forecast risks and drive corrective actions.
• Balance expansion, inventory investment and operating expenditure within approved budgets. 2. Drive revenue growth and store productivity
• Deliver total EBO revenue against AOP through walk-in growth, conversion and customer retention.
• Lead commercial reviews with Growth, Operations, Buying and Merchandise & Planning.
• Drive existing-store growth and improve performance in underperforming stores.
• Establish pricing and promotion guardrails that support revenue, margin and inventory objectives.
• Coordinate with website and marketplace teams on pricing, promotions, assortment and omnichannel journeys. 3. Build strong retail operations
• Establish consistent store governance, sales routines and operating standards.
• Ensure adequate manpower, effective deployment and strong store leadership.




• Improve conversion through disciplined execution, frontline productivity and manager coaching.
• Ensure reliable facilities, billing systems, inventory controls and issue resolution.
• Sponsor operational improvements and scale solutions that demonstrate business impact. 4. Own profitable network expansion
• Deliver the approved store-opening plan across target cities and markets.
• Approve site business cases, lease proposals and capital expenditure within delegated authority.
• Ensure stores open on schedule with complete operational, inventory, VM and employee readiness.
• Review actual recent-store performance against approved business cases, including the agreed minimum walk-in achievement threshold.
• Drive actions on underperforming locations, including lease renegotiation, relocation or closure where appropriate. 5. Improve assortment and inventory productivity
• Guide Buying on the EBO customer proposition, category mix, range and price architecture.
• Ensure Merchandise & Planning delivers effective store clustering, allocation, size availability and replenishment.
• Improve full-price sell-through and manage inventory ageing, markdown exposure and stock productivity.
• Ensure product launches reach stores with the required stock, visibility and employee knowledge. 6. Deliver a consistent customer experience




• Hold Operations accountable for service standards, NPS, mystery shopping and complaint resolution.
• Ensure VM and store presentation communicate the brand and support product discovery.
• Translate customer feedback into operational, product and training improvements.
• Partner with central Brand and Marketing teams to build locally relevant store experiences. 7. Build the organisation for scale
• Lead and develop the heads of Operations, Growth, Buying, Merchandise & Planning, Expansion and Training & L&D.;
• Establish clear responsibilities, decision rights and performance scorecards.
• Build leadership succession and readiness for new stores and regions.
• Ensure Training & L&D; improves selling capability, new-hire productivity and manager effectiveness.
• Partner with HR on recruitment, incentives, retention and performance management. Key performance indicators
• Revenue: Total EBO net revenue achievement against AOP.
• Gross margin: Gross-margin ₹ achievement and GM% against plan.
• Profitability: EBO operating contribution and store profitability against the Finance-approved definition.
• Walk-ins and conversion: Network walk-in achievement and conversion against store-cluster targets.
• Inventory productivity: Full-price sell-through, availability and inventory ageing against plan.
• Expansion: Store-opening achievement and new-store business-case performance.
• Customer

experience:
NPS, mystery-shopping and service-standard performance.
• People: Critical-role readiness, leadership succession and frontline productivity.

📌 Head of EBO (Bengaluru)
🏢 CureFit
📍 Bengaluru