Senior Executive / Assistant Manager – SEO (D2C Growth)

Location:
Mumbai (In office) Reports To: Senior Manager / Marketing Head

Experience:
4–7 Years in D2C / eCommerce SEO About Kumari Fine Jewellery At Kumari, we are redefining how fine jewellery is discovered, worn, and loved. Designed for the evolving aspirations of Gen Z and Millennial buyers, we blend modern aesthetics with timeless craftsmanship across both digital touchpoints and experiential retail spaces. We aren't just selling gold and diamonds—we are crafting meaningful, high-energy customer journeys for a generation that values individuality, design, and effortless elegance. Role Overview We are looking for a sharp, data-backed SEO Specialist (Sr. Executive / Assistant Manager) to lead our organic discovery and revenue growth engine. This is an autonomous role for an SEO strategist who understands that modern search goes far beyond legacy keyword stuffing. You live at the intersection of technical site health, semantic search, generative AI discovery, and high-converting content. You know how to turn organic search intent into high-value D2C traffic, ensuring Kumari captures high-intent intent and converts casual browsers into loyal brand advocates. What You’ll Do (Key Result Areas)
• Architect Organic Growth: Develop and execute a high-impact SEO roadmap aligned directly with revenue, high-intent traffic, and organic conversion goals.
• Master Technical Site Health: Conduct deep technical audits—optimizing site crawlability, indexation, taxonomy structure, and Core Web Vitals across desktop and mobile.
• Build Content & Authority Frameworks: Lead intent-based keyword research, on-page optimization, internal linking structures, and editorial frameworks that rank and convert.
• Pioneer Generative & AI Search:



Optimize our digital footprint for AI-driven engines (SearchGPT, Perplexity,Google SGE/AI Overviews), semantic search, and advanced schema markup.
• Track Growth Analytics: Monitor organic funnel KPIs—tracking rankings, CTR, CTR-to-conversion rates,organic CAC contribution, and overall revenue impact.
• Cross-Functional Execution: Collaborate daily with development, tech, creative, and brand teams to ensure seamless technical deployments and content updates.
• Search Compliance & Best Practices: Maintain strict adherence to search engine guidelines, algorithm updates,and modern D2C SEO standards. What We’re Looking For: Technical Toolkit & Skillset
• SEO Suite Mastery: Hands-on command of Google Search Console, GA4, Ahrefs, SEMrush, and Screaming Frog.
• Technical SEO & Architecture: Flawless audits covering rendering, indexation, structured data (JSON-LD), Core Web Vitals, and mobile-first performance.
• Development Understanding: Working knowledge of HTML, JavaScript, and modern D2C platform architectures (Shopify/Custom tech stacks).
• Analytics & Reporting: Advanced fluency with search funnel metrics—organic traffic, keyword share of voice,CTR, conversion rates, and revenue dashboards. Profile &

Experience:
•

Experience:
4–7 years executing technical and content SEO strategies within high-growth D2C or eCommerce environments.
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Education:
Graduate degree (Engineering, Technology, or Computer Science background preferred). Advanced SEO/Digital Marketing certifications are a strong plus.
• Industry

Experience:
Direct background in high-AOV sectors like fine jewellery, luxury fashion, beauty, or lifestyle eCommerce is highly desirable.
• Mindset: An analytical experimenter who stays ahead of algorithm updates, AI search shifts, and technical optimization techniques.

📌 SEOC Growth) (Bandra West)
🏢 Kumari Fine Jewellery
📍 Bandra West