Experience:
3–5 years Department: Content

Location:
Mumbai / Hybrid Role Overview We are looking for an experienced Senior Content Writer with a solid understanding of content creation, SEO, SEM and emerging Answer Engine Optimisation (AEO) practices. The candidate should be comfortable developing content across formats and industries, managing client requirements independently, and ensuring high-quality content delivery. The ideal candidate should have a strategic approach to content, strong editorial capabilities, and the ability to translate business objectives and briefs into effective content solutions.

Key Responsibilities
• Develop high-quality, engaging and SEO-friendly content across formats, including blogs, articles, website pages, landing pages, product descriptions, social media content and other digital assets.
• Understand and implement SEO best practices, including keyword integration, search intent, content structuring, internal linking and on-page optimisation.
• Have a working understanding of SEM and the role of content in paid search campaigns, ad copies and landing page optimisation.
• Understand the evolving AEO and GEO ecosystems, including content optimisation for AI-driven search experiences, conversational queries and AI-generated responses.
• Independently manage assigned client accounts, including understanding requirements, participating in client discussions, interpreting briefs and managing content deliverables.
• Develop content strategies and recommendations based on business objectives, audience requirements, keyword research and competitor analysis.
• Edit, proofread and quality-check content to ensure accuracy, consistency, readability,



tone of voice and adherence to brand guidelines.
• Review and provide constructive feedback on content produced by junior writers to maintain editorial quality.
• Work closely with SEO, client servicing, design and other internal teams to ensure seamless execution of content projects.
• Research complex topics across industries and translate information into clear, accurate and reader-friendly content.
• Work across multiple industries, with prior experience in BFSI, banking, financial services, insurance, capital markets and investment-related sectors being particularly valuable.
• Research and create content on complex financial and market-related topics, translating technical information into accurate, accessible and reader-friendly content.
• Stay updated with developments in search engines, content marketing, AI-led search, SEO and digital content practices.
• Use AI-powered tools effectively for research, ideation and content optimisation while ensuring originality, accuracy and editorial quality. Skills And Qualifications
• 3–5 years of experience in content writing, editing and digital content development.
• Excellent written and verbal communication skills, with strong command over English grammar and language.
• Strong understanding of SEO fundamentals and content optimisation practices.




• Working knowledge of SEM, AEO and GEO concepts and their relevance to content creation.
• Experience in independently handling client accounts and managing content requirements.
• Prior experience working with clients across multiple industries.
• Experience in BFSI, banking, financial services, insurance, stock markets, capital markets and investments is strongly preferred.
• Ability to understand financial concepts, market developments and industry-specific terminology and translate them into well-researched content.
• Strong research, analytical and editorial skills.
• Ability to write across different industries, formats and target audiences.
• Proficiency in using AI writing and research tools, SEO tools and content management platforms.
• Strong project management skills, with the ability to manage multiple assignments and timelines.
• Ability to work independently while collaborating effectively with cross-functional teams. What We Are Looking For
• Someone who can take ownership of content assignments from brief to final delivery.
• A writer who can balance creativity, research, SEO requirements and business objectives.
• Someone who can independently interact with clients, understand their expectations and provide content-led recommendations.
• A strong editor who can identify gaps, improve content quality and guide other writers.
• A professional who is curious about evolving search ecosystems and is willing to adapt to changing content requirements. Interested writers, please share your CV along with writing sample or portfolio to [email protected]

📌 Senior Content Writer (Mumbai)
🏢 Puretech Digital - A Genesis
📍 Mumbai