Company: The Marcom Avenue

Location:
Gurugram

Experience:
5–8 Years Department: Content & Creative Strategy Role Type: Full-time | Leadership Role About The Marcom AvenueThe Marcom Avenue is an integrated marketing and communications agency that brings together strategy, creativity, technology, and digital innovation to build impactful brand experiences. We work with brands across diverse industries, helping them build stronger narratives, meaningful consumer connections, and measurable business impact. We are looking for a Content Strategist – Team Lead who can lead our content function, elevate the quality of strategic thinking, and create compelling brand stories across multiple client accounts.

About the Role
We don't need someone who just writes content. We need someone who knows why content should exist, who it should influence, and what business outcome it should drive. The ideal candidate is a strategic storyteller, creative thinker, and strong team leader who can transform brand briefs into powerful content strategies and campaigns. You will lead a team of content writers and strategists, oversee content planning and execution for multiple brands, and work closely with account management, design, video, performance marketing, SEO, and business teams. Your responsibility will be to ensure that every piece of content is insight-driven, differentiated, brand-aligned, engaging, and purposeful.

Key Responsibilities
1. Content Strategy & Brand Storytelling
• Develop comprehensive content strategies for multiple clients across diverse industries.
• Translate brand objectives, consumer insights, and market trends into distinctive content narratives.
• Build brand-specific content pillars, tone of voice, messaging frameworks, and editorial guidelines.
• Develop content strategies across social media, websites, blogs, campaigns, videos, digital platforms, and thought leadership.
• Identify opportunities to build long-term content properties, original IPs, and differentiated brand narratives.
• Ensure content strategies contribute to brand awareness, engagement, consideration, leads, or other defined business objectives. 2. Creative Ideation & Campaign Thinking
• Lead brainstorming sessions to develop original, culturally relevant, and high-impact content ideas.
• Conceptualize integrated campaigns, social media properties, digital activations, and moment marketing opportunities.
• Identify emerging cultural conversations, industry developments, and consumer trends that brands can meaningfully participate in.
• Collaborate with creative and design teams to turn ideas into compelling visual and written storytelling.
• Push the team beyond repetitive formats, generic messaging, and conventional content calendars.
• Develop strong campaign hooks, storytelling formats, and audience-first narratives. 3.



Multi-Client Content Leadership
• Own the strategic quality and consistency of content across assigned client accounts.
• Understand each client's business, competitors, target audiences, and marketing objectives.
• Ensure that every brand maintains a distinct identity, communication style, and content approach.
• Review and approve content strategies, campaign concepts, scripts, copies, and key deliverables.
• Participate in client strategy meetings and present content recommendations with confidence.
• Proactively identify opportunities for content innovation, campaign extensions, and additional strategic initiatives. 4. Team Leadership & Development
• Lead, mentor, and manage a team of content writers, copywriters, and content strategists.
• Allocate work effectively across clients while ensuring quality and timely delivery.
• Establish strong processes for briefing, ideation, research, writing, reviewing, and publishing.
• Conduct regular content reviews, feedback sessions, and skill-development workshops.
• Build team capabilities in storytelling, strategic thinking, creative writing, research, and emerging content formats.
• Drive accountability, ownership, collaboration, and continuous improvement.
• Evaluate team performance through measurable quality, productivity, and innovation indicators. 5. Research, Insights & Content Innovation
• Conduct competitor analysis, audience research, and content audits to identify strategic opportunities.
• Stay updated on digital trends, platform algorithms, content consumption patterns, and emerging formats.
• Leverage social listening, search insights, and analytics to identify relevant content opportunities.
• Explore AI-enabled tools to improve research, ideation, workflows, and content effectiveness while maintaining originality and human judgment.
• Build a culture of experimentation through new formats, storytelling approaches, and creative properties.
• Bring proactive recommendations to client accounts instead of relying solely on incoming briefs. 6. Content Performance & Optimization
• Work with digital and analytics teams to evaluate content performance across platforms.
• Monitor engagement quality, reach, audience growth, content-driven traffic, and conversion indicators.
• Identify successful content themes and formats, and apply insights to future strategies.
• Conduct monthly content performance reviews with actionable recommendations.




• Ensure content decisions are informed by both creativity and measurable results.
• Continuously refine content strategies based on audience behavior and business outcomes. 7. Cross-Functional Collaboration & Business Growth
• Collaborate closely with client servicing, design, video production, SEO, performance marketing, PR, and technology teams.
• Contribute to recent business pitches with differentiated content strategies, campaign ideas, and brand storytelling approaches.
• Identify opportunities for content-led upselling and cross-selling within existing accounts.
• Help position The Marcom Avenue as a thought leader through original content ideas and strategic initiatives.
• Ensure seamless execution between content strategy, creative development, and client delivery. Skills & Experience Required
• 5–8 years of experience in content strategy, digital content, copywriting, or creative communications, preferably within a digital or integrated marketing agency.
• At least 2 years of experience leading or mentoring a content team.
• Proven experience managing content strategies for multiple brands simultaneously.
• Strong conceptualization, storytelling, copywriting, and editorial skills.
• Ability to develop content strategies beyond social media calendars.
• Experience creating integrated campaigns, digital-first content properties, and brand narratives.
• Strong understanding of major social media platforms, content trends, and audience behavior.
• Working knowledge of SEO, content analytics, and content performance measurement.
• Ability to present and defend strategic ideas in client meetings.
• Excellent command of English, with Hindi/Hinglish communication skills being an advantage.
• Familiarity with AI-powered content tools, research platforms, and workflow management systems.
• Strong people management, delegation, quality control, and time-management capabilities. Who Are We Looking For?Someone who:
• Thinks strategy before execution.
• Can turn an ordinary brief into an extraordinary idea.
• Understands the difference between content that fills a calendar and content that builds a brand.
• Is equally comfortable brainstorming a bold campaign and reviewing the smallest copy detail.
• Can manage multiple brands without making them all sound the same.
• Brings ideas to the table before clients ask for them.
• Challenges generic thinking and raises the creative standards of the team.
• Understands that AI can accelerate content creation but cannot replace original thinking.
• Can inspire, mentor, and hold a team accountable.
• Takes pride in building content that audiences actually want to consume. If you believe great content should make people stop, think, feel, engage, and act — we'd love to meet you.

📌 Content Strategist (Gurugram)
🏢 The Marcom Avenue
📍 Gurugram