Company Description The K Project Fashion Collective is creating a new kind of retail experience that brings together 100+ homegrown Indian brands across fashion, beauty, wellness, and lifestyle under one roof. Our 8,000 sq. ft. flagship store on Golf Course Extension Road, Gurgaon, is more than a retail destination. We are building a media and content ecosystem around it, bringing together creators, brands, storytelling, and community through regular in-store shoots, brand launches, events, and original content. Our media initiatives include K Media, a creator-led content platform, and Gurgaon Diaries, a 21-episode vertical micro-drama set inside the store, with brand integrations woven into the storyline. At K Project, we see retail as a platform for discovery, content, and collaboration, helping homegrown brands connect with new audiences and grow beyond traditional retail. Role Description The Head of Content & Media is a full time role responsible for leading the content, media, and creator ecosystem at The K Project. This role will own the overall media strategy across K Project's social platforms, K Media, creator collaborations, and original content properties such as Gurgaon Diaries. Day-to-day responsibilities include developing content strategies, building and managing a network of creators, planning and executing weekly content, and developing media partnership opportunities for brand partners. The role will also oversee branded content integrations, sponsored campaigns, and collaborations while working closely with production partners and internal teams. The Head of Content & Media will lead a small team of content creators, editors, shooters, and social media managers, establish performance metrics, and use audience and campaign insights to improve content effectiveness and demonstrate value to brand partners. Qualifications
• Candidates should possess strong skills in Content Strategy and Digital Media to develop and execute content across multiple platforms.




• Candidates should have hands-on experience in Social Media Marketing, with a demonstrated ability to grow brand or creator accounts and deliver measurable results.
• Strong understanding of the Indian Creator and Influencer Ecosystem, with established relationships with relevant creators and content communities.
• Experience in building and managing creator networks, including creator onboarding, shoot planning, collaborations, and campaign execution.
• Demonstrated ability to develop, pitch, and deliver Branded Content, Sponsored Series, Media Integrations, and Creator Campaigns for brand partners.
• Strong storytelling skills and the ability to develop recurring content formats, series, and original content properties rather than relying only on one-off posts.
• Experience working with production houses, creative teams, and external partners to execute original video content and branded entertainment.
• Ability to interpret media analytics, track reach, engagement, conversions, and sales impact, and translate performance into actionable insights and brand reports.
• Experience managing and leading a small cross-functional team of editors, videographers, content creators, and social media professionals.
• Minimum 5 years of relevant experience in content, digital media, or social media, preferably across D2C, fashion, beauty, lifestyle, or youth-focused brands.
• Candidates should be comfortable working on-ground in Gurgaon and managing shoots, events, and content production at the store.
• A degree in Marketing, Media, Communications, or a related field is preferred, or equivalent practical experience.

How to Apply
To be considered for this role, candidates must email their CV along with 3 pieces of work they are proud of to [email protected], using the subject line “Head of Content & Media”. Only applications received via email with both the CV and 3 work samples will be considered. Applications through any other channel will not be considered.

📌 Head of Content (Gurugram)
🏢 The K Project
📍 Gurugram