Job Description
Run Runway Media's own social presence. Mainly includes keeping the page live and consistent, turning client wins into published case studies, and spend the paid budget so it brings in qualified founder leads at a known cost. Success is measured in leads and cost per lead, not likes. Social media page management Monthly content calendar for Runway Media's Instagram and LinkedIn; 4–5 posts a week; founder LinkedIn content support; DMs and comments answered within 4

working hours
Case study planning Client wins a month with all teams; collect results (coverage, reach, sales impact); get client sign-off; turn each into a carousel, a reel, a LinkedIn post and a credentials-deck page Performance marketing spend management Monthly budget plan across Meta and LinkedIn; campaign,



audience and creative setup (3+ creatives per ad set); daily spend checks; pausing weak ads; reallocating budget weekly to the lowest cost per lead Must Have
- Can turn a client result into a short, proof-led case study story
- Sharp English copy for Instagram and LinkedIn
- Runs a calendar, a budget and a lead tracker at the same time without missed deadlines Positive-to-have
- LinkedIn Campaign Manager or Google Ads experience
- B2B or agency lead generation background
- Basic Canva and CapCut skills for quick edits
- Exposure to D2C beauty, food or wellness brands

📌 Junior Social Media Executive (Mumbai)
🏢 Runway Media
📍 Mumbai