Company Description Vidara Group powers IVRIA, an integrated hiring ecosystem designed for Indian businesses, especially startups and small teams. IVRIA is a free job portal with a built-in applicant tracking system (ATS) that enables organizations to post jobs, collect applications, and manage candidates in one place. The platform uses deterministic skill matching to rank applicants, helping employers make faster and more objective hiring decisions. By simplifying recruitment workflows, Vidara Group supports growing companies in building efficient, scalable hiring processes. Role Description The Marketing Head (Commission-Based Role) will lead the marketing strategy and execution to drive awareness, user acquisition, and engagement for IVRIA and related Vidara Group offerings. This is a full-time remote role focused on planning and implementing marketing campaigns, overseeing brand positioning, and coordinating cross-functional initiatives with product and sales teams. Day-to-day tasks include developing go-to-market plans, conducting market and competitor analysis, managing digital and offline marketing activities, and reporting on campaign performance and ROI. The Marketing Head will also build and nurture partnerships, guide public relations efforts,



and support sales through targeted marketing collateral and lead-generation programs. Compensation for this role is commission-based, aligned with performance and measurable outcomes. Qualifications
• Candidates should possess solid skills in Market Planning and Marketing Management to design and oversee comprehensive marketing strategies.
• Candidates should possess solid Market Research capabilities to analyze customer segments, competitors, and industry trends.
• Candidates should possess Sales-related skills to support revenue growth, collaborate with sales teams, and drive lead generation.
• Candidates should possess Public Relations skills to manage brand reputation, media outreach, and communication initiatives.
• Experience in digital marketing, performance marketing, and B2B SaaS or HR-tech products is highly beneficial.
• Proven ability to work independently in a remote environment, with strong analytical, communication, and leadership skills.
• Track record of managing budgets tied to performance-based or commission-based structures is an advantage.
• Bachelor’s degree in Marketing, Business, Communications, or a related field preferred; equivalent experience will be considered.

📌 Marketing Head (New Delhi)
🏢 Vidara Group
📍 New Delhi