We're hiring a Marketing Strategist to grow Re:Set Edge, our newly launched career-readiness vertical. Re:Set Edge helps young Indians close the gap between education and employment and become hire-ready. We work with universities and their Training and Placement Cells to build future-ready students, and we also work directly with students. The role This is a hands-on role. You'll own the marketing strategy and oversee how it's carried out. That means building campaign and sales funnels, running email sequences, and working with our social media manager on content and strategy. The role can be full-time or freelance, as long as you can take responsibility for the work from start to finish. We're looking for a self-starter who is brimming with ideas. We value original thinking and copy written by a person, not AI generated.

What you'll do
• Strategy: Create the marketing plan for Re:Set Edge, covering both institutional partners (universities, placement cells and campus leadership) and students.
• Campaign funnels: Plan how people first hear

about us
, get in touch, sign up and get started, for both university partnerships and student sign-ups.
• Sales funnels: Set up the follow-up process for university outreach, so conversations keep moving after the first call or proposal.
• Email sequences: Set up and run regular emails that keep students, university contacts and other prospects interested over time.
• Social media and content:



Work alongside our social media manager day to day. You'll brief them, review their work, plan what we post, and make sure every post helps bring in enquiries or sign-ups and grows the page.
• Messaging: Write clear campaign messages that explain what Re:Set Edge offers and why it matters to universities and students.
• Results: Track which campaigns are working, learn from the ones that aren't, and decide what to try next. What we're looking for
• 3+ years of experience creating and running your own marketing strategies and plans
• A track record of measurable results, such as growth in leads, audience, sign-ups, conversions and revenue
• Hands-on experience building campaign funnels, sales funnels and email sequences
• Experience managing a writer, social media manager or freelancer, including giving clear briefs and practical feedback on copy
• Clear written English, organised thinking, and comfort working closely with a founder in a small team
• Experience with LinkedIn, email marketing tools, and CRM or marketing automation tools Nice to have
• Knowledge of how Indian universities and campus placements work
• Experience in education, employability or edtech, or marketing to both organisations and individual customers 

How to apply
Send your CV along with one campaign or funnel you built, and tell us what it achieved.

📌 Marketing Strategist (India)
🏢 Re:Set | Career Development & Well-Being Experts
📍 India