Job Description
– Digital Marketing Intern

Location:
Chennai Duration: 3
- 6 months Company Overview PurplePond is a 360° financial services organisation specialising in comprehensive financial planning and insurance brokerage. We believe that every financial journey is unique, and our approach is built around understanding our customers, their aspirations, and their financial needs.

Job Description
We are looking for a motivated and creative Digital Marketing Intern to assist in planning and executing online marketing campaigns. The intern will gain hands-on experience across multiple digital channels while working closely with the marketing team. Responsibilities Assist in planning and executing digital marketing campaigns aligned with business objectives. Monitor and analyze website performance, user behavior, traffic sources, and campaign effectiveness using Google Analytics (GA4). Work with Google Search Console to understand organic search performance and identify optimization opportunities. Assist in managing and monitoring paid marketing campaigns across Google Ads and Meta Ads. Understand campaign metrics such as CPC, CTR, CPM, CPL, conversions, and ROAS. Analyze campaign performance and prepare reports with actionable insights. Assist in identifying target audiences, understanding customer journeys, and evaluating lead-generation opportunities. Support SEO activities, website optimization,



and landing page performance analysis. Assist with social media management, content planning, and campaign execution. Conduct competitor research, industry analysis, and market research to identify growth opportunities. Requirements Currently pursuing or recently completed a degree in Marketing, Communications, or a related discipline. Basic understanding of digital marketing concepts and paid advertising. Familiarity with Google Analytics and an interest in learning GA4 in depth. Understanding of Google Ads and Meta Ads is highly desirable. Positive written and verbal communication skills. Proficiency in graphic designing and creative development. Ability to create social media creatives, marketing collaterals, and digital advertisements. Hands-on familiarity with Canva or similar graphic designing tools. Basic video editing skills using VN, CapCut, or similar editing applications. Ability to conceptualise and execute creative content in line with brand guidelines. Preferred Skills Google Analytics 4 (GA4). Google Ads and Meta Ads. Google Search Console. Excel / Google Sheets and basic data analysis. Understanding of performance marketing and lead generation. Familiarity with Canva, CapCut, or VN is an added advantage. Basic knowledge of SEO, content marketing, and website optimization. Share your CV to [email protected]

📌 Digital Marketing Intern (Chennai)
🏢 PurplePond Financial Planners
📍 Chennai