Company: ABEC Exhibitions & Conferences Pvt. Ltd.

Location:
Mumbai

Experience:
6–10 Years Employment Reporting: Managing Director Industry: Exhibition THE ROLE We are seeking a visionary Creative Director to fundamentally overhaul and elevate ABEC’s visual footprint. This role is 80% focused on groundbreaking creative visualization, brand transformation, and high-impact visual campaign conceptualization, and 20% on team leadership and operational marketing coordination. You will be the aesthetic orchestrator who re-imagines how ABEC and ACETECH look, feel, and communicate across digital platforms, immersive physical environments, motion graphics, and large-format campaigns.

KEY RESPONSIBILITIES
1. Creative Visualization & Visual Transformation (80% Core Focus)
• All-New Creative Direction: Lead the end-to-end visual re-imagination of ABEC and ACETECH brands across all physical and digital touchpoints.
• Campaign Conceptualization & Narrative: Architect disruptive visual themes, campaign concepts, content writing and visual storytelling strategies for multi-city exhibition editions.
• Experiential & Venue Design Aesthetics: Design and oversee spatial visual identity, creation of thematic venue installations, environmental graphics, and ambient visual setups.
• Multi-Format Visual Execution: Set benchmark aesthetic standards for motion design, video teasers, digital key visuals, AI-assisted graphics, print collateral, and large-format outdoor media.
• Aesthetic Standard Guardrail: Ensure artwork, typography, layout hierarchy, and overall visual presentation consistently reflect premium design, architecture, and luxury standards. 2. Team Leadership & Operations (20% Operational Focus)
• Creative Team Direction: Mentor and direct an internal creative team of graphic designers, video editors, and copywriters, steering their execution toward your visual vision.




• Agency & Vendor Art Direction: Brief and supervise external creative agencies, 3D visualizers, production houses, and photographers to guarantee high-fidelity delivery on timeline and budget.
• Operational Coordination: Coordinate with performance marketing, sales, and exhibition operations teams to translate campaign requirements into seamless visual deliverables. IDEAL CANDIDATE PROFILE
• Graduate / Post-Graduate from a premier, well-known design school.
• Proven background as a Creative Director, Senior Art Director, or Associate Creative Director in top-tier creative advertising agencies, design studios, or luxury/lifestyle/architecture brands.
• Master of visual visualization who thrives on taking conventional B2B trade show marketing and elevating it into world-class aesthetic storytelling.
• Deep portfolio demonstrating innovative campaign concepts, spatial/experiential design direction, motion media, and high-end aesthetic execution. REQUIREMENTS & SKILLS
• Design Pedigree: Formal qualification from a renowned design institute with a strong foundation in visual communication, art direction, and design methodology.
• Portfolio Excellence: A compelling portfolio showing transformative visual work across digital, video, print, and experiential/spatial formats.
• Design & Conceptual Mastery: Expert mastery of typography, visual hierarchy, art direction, and advanced design tools (Adobe Creative Suite, Canva, generative AI visual platforms).




• Visual Copy Integration: Strong capability to pair bold visual imagery with compelling messaging and campaign hooks.
• Streamlined Execution: Ability to direct design workflows, review artwork swiftly, and maintain campaign timelines with minimal operational friction. WHAT WILL MAKE YOU STAND OUT
• Formal design background from a top-tier national or international design school.
• A bold, disruptive artistic style that turns trade show marketing into premium lifestyle visual experiences.
• Advanced expertise in AI-driven design tools, generative visual workflows, and up-to-date visual trends.
• Background in architectural, interior, lifestyle, or experiential branding environments.
• High confidence in presenting ambitious creative directions directly to senior leadership. QUALIFICATIONS & APPLICATION
•

Education:
Bachelor's or Master's degree in Design (B.
Des / M.
Des), Fine Arts, Graphic Design, Visual Communication, or Advertising from a recognized, well-known design institute.
•

Experience:
6–10 years of progressive creative direction / art direction experience. About ABEC Pvt Ltd: Asian Business Exhibitions & Conferences Pvt. Ltd. We are world’s leading Exhibition and Conference Organizer, organizing exhibitions across industries. Founded in 2006, ET ACETECH was conceptualized to bring all the architects, designers, developers, engineers, contracting companies, material suppliers and technology providers under one roof for displaying and sourcing products expediently. But the concept has evolved over time and has become a premier platform for hosting and promoting innovations in the industry and creating better business networking opportunities among decision makers of procurement companies and suppliers. Website: https://acetechexpo.com/

📌 Creative Director – Brand Visualization (Mumbai)
🏢 ABEC Exhibitionsnferences
📍 Mumbai