We are looking for a Growth Strategy & Analyst to drive data-backed growth initiatives for CoFee, our in-house SaaS product that simplifies fee collection and financial management for businesses. This role sits at the intersection of product, marketing, sales, and business strategy. You will analyse the end-to-end growth funnel, identify opportunities for optimisation, and translate data into actionable strategies that improve customer acquisition, conversion, retention, and revenue growth. What You Will Do
• Analyse the complete customer growth funnel, from lead generation and acquisition to conversion, product adoption, and retention.
• Evaluate marketing campaign performance, acquisition channels, customer acquisition costs, and ROI to identify optimisation opportunities.
• Analyse sales pipelines, conversion rates, and funnel drop-offs to identify bottlenecks and recommend improvements.
• Track product usage, customer behaviour, and engagement metrics to identify opportunities for improving adoption and retention.
• Develop data-driven growth strategies to improve customer acquisition, sales effectiveness, and overall business performance.
• Build dashboards, monitor key business KPIs, and provide actionable insights to support decision-making.
• Collaborate with marketing, sales, product,



and leadership teams to implement growth initiatives and measure their impact.
• Identify market trends, customer segments, and new growth opportunities to support business expansion. What We Are Looking For
• 3–5 years of experience in Growth Analytics, Growth Strategy, Business Analytics, Revenue Operations, or related roles.
• Strong understanding of marketing analytics, sales funnels, customer acquisition, and conversion optimisation.
• Experience analysing business performance and translating insights into actionable growth strategies.
• Proficiency in Excel/Google Sheets and working knowledge of SQL and data visualisation tools such as Power BI, Tableau, or Looker Studio.
• Familiarity with growth metrics such as CAC, LTV, conversion rates, retention, churn, and ROI.
• Strong analytical thinking, problem-solving skills, and business acumen.
• Ability to collaborate with cross-functional teams and communicate insights effectively. Valuable to Have
• Experience working with B2B SaaS products or technology-driven businesses.
• Familiarity with CRM and product analytics tools such as HubSpot, Salesforce, Google Analytics, Mixpanel, or Amplitude.
• Experience with growth experiments, funnel optimisation, and go-to-market strategies.

📌 Growth Strategy (India)
🏢 KeyValue Software Systems
📍 India