Key Responsibilities
The successful candidate will help gather and analyze market data, identify trends, and provide actionable insights to support strategic business decisions. 1. Market Research and Data Collection:
· Conduct primary and secondary research to gather data on market trends, customer preferences, competitor activities, and industry benchmarks.
· Utilize surveys, interviews, focus groups, and data mining techniques to collect relevant information. 2. Data Analysis and Interpretation:
· Analyze quantitative and qualitative data to derive insights and recommendations.
· Create detailed reports and dashboards summarizing findings. 3. Competitor Analysis:
· Monitor and analyze competitor strategies, pricing, and market positioning.
· Identify strengths, weaknesses, opportunities, and threats (SWOT). 4. Trend Identification:
· Identify emerging market trends and assess their potential impact on the business.
· Provide actionable insights to stakeholders for strategic planning. 5. Report Preparation and Presentation
· Prepare comprehensive market research reports, presentations, and summaries
· Present findings and recommendations to senior management and other stakeholders. 6. Collaboration with Teams:
· Work closely with marketing, sales, and product teams to align research insights with business goals.




· Provide input for product development, marketing campaigns, and go-to-market strategies. ​ 7. Marketing Campaign Support and CRM Management
• Assist in planning, executing, and monitoring email marketing and LinkedIn outreach campaigns.
• Use HubSpot and Zoho CRM to manage prospect databases, contact lists, lead information, and campaign activities.
• Support lead generation through prospect research, database building, and audience segmentation.
• Track campaign performance, analyze engagement metrics, and prepare reports to identify opportunities for improvement.
• Coordinate with marketing and sales teams to support lead nurturing and follow-up activities. Requirements
• MBA in Marketing or related field.
· Strong communication skills, both verbal and written.
· Creative thinking and problem-solving abilities.
· Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
· Basic understanding of digital marketing, email campaigns, lead generation, and social media platforms.
· Ability to work collaboratively in a team setting.
• Hands-on experience using AI tools (such as ChatGPT, Gemini, Copilot, or other AI-powered platforms) for market research, campaign planning, execution, optimization, and performance analysis is a plus.

📌 Junior Market Research Analyst (India)
🏢 Feathersoft
📍 India