12 Nov
|
Valueline
|
India
# Marketing Associate
Location:
Sultanpur, MG Road, New Delhi Company: Valueline ## Position Overview Valueline is seeking a high-calibre Marketing Associate to work directly with the Chief Marketing Officer, driving brand narrative, digital strategy, and execution across a luxury-led ecosystem. This is not a conventional marketing role. It demands taste, speed, ownership, and precision — someone who can operate at the intersection of strategy, content, and brand positioning. ## Core Responsibilities 1. Digital & Performance Marketing
- Lead execution across SEO (on-page and off-page), Meta Ads, and other digital performance channels.
- Understand how luxury brands scale their digital presence without diluting brand positioning. 2. Content Strategy & Creative Direction
- Build and drive content narratives across platforms.
- Own ideation, design direction, and storytelling with a strong creative point of view. 3. Advertising Strategy
- Conceptualise and deploy campaigns that balance brand building with measurable performance. 4. PR & External Communication
- Draft high-quality press notes, brand stories, and communications for media, publications, and industry platforms. 5. CMO’s Office – Strategic Support
- Work closely with the CMO on brand, media, and partner interactions.
- Coordinate meetings, streamline communication, and ensure effective follow-through with brands, collaborators, and media houses. 6.
Content Production & Direction
- Own end-to-end execution of shoots, both in-house and on-site.
- Oversee planning, direction, production, and editing through to final output. 7. Trade Shows & Brand Presence
- Contribute to the conceptualisation and execution of exhibition and trade show branding.
- Ensure a distinct, cohesive, and elevated brand presence across industry platforms. ## Candidate Profile
- Strong foundation in Digital Marketing (non-negotiable).
- Prior exposure to luxury, design, architecture, or premium lifestyle brands preferred.
- Refined aesthetic sensibility and a strong understanding of brand positioning.
- Exceptional written and verbal communication skills.
- Ability to operate in a high-accountability, high-ownership environment.
- Strong execution capabilities, attention to detail, and the ability to manage multiple priorities. ## What Sets This Role Apart
- Direct access to brand strategy and leadership decision-making.
- Exposure to global luxury brands and high-value collaborations.
- A fast-paced, detail-driven environment where standards are uncompromising.
- An prospect to work closely with the CMO across strategic and executional aspects of brand building. This role is suited to individuals who are intentional about building a career in luxury brand building — not transactional marketing.
📌 Marketing Associate (India)
🏢 Valueline
📍 India