MICE HEAD –

Key Responsibilities
Objective: Grow the number of Indian MICE and destination wedding groups to the destination. Strategic Direction
• Strategize on target markets, segments, and key accounts.
• Guide the positioning of the destination as a MICE and destination wedding location.
• Plan sales missions at the most suitable timing and through appropriate methods for the Convention Bureau.
• Participate in agreed roadshows and events within the market. Pipeline & Deal Review
• Identify and review key leads and opportunities on a regular basis.
• Provide input on proposal strategy, pricing, and negotiation.
• Organise and participate in MICE and wedding educational (FAM) trips to the destination.
• Support the closing of high-value or strategic deals.
• Prioritise business from:
• Incentive houses
• Corporate clients
• MICE agencies
• Wedding planners and wedding management companies
• Trade associations Market & Product
• Create MICE and destination wedding marketing content, including presentations, sample itineraries, and comprehensive marketing collateral.
• Recommend improvements to incentive offerings and experiences.
• Drive MICE product development, including itineraries and experiences suited to incentive groups and destination weddings.




• Benchmark the destination against competing destinations. Sales & Marketing
• Develop the annual MICE and destination wedding sales and marketing strategy.
• Provide input on market engagement approaches. Key Deliverables / Outcomes
• Improved conversion rate of leads to confirmed business.
• Strengthened quality of the MICE pipeline.
• Closure of key strategic deals.
• Clear strategic direction for MICE and destination wedding growth. Key Performance Indicators (KPIs)
• Improvement in conversion rate (%) and value of business influenced/supported.
• Quality and maturity of the pipeline.
• Number of qualified leads generated and value of confirmed MICE and destination wedding business.
• 10 qualified leads per month in the Meetings and Incentives sectors.
• 10 association meeting bids per quarter (market-dependent).
• 5 qualified destination wedding leads per month.
• 3 confirmed destination wedding bookings per quarter.
• 2–3 recent wedding planner/agency partnerships onboarded per quarter. Reporting
• Works closely with the MICE/Sales team and reports to the Country Manager – India, Tourism.
• Weekly market updates.
• Monthly and quarterly reporting.
• Competitive benchmarking analysis.
• Market intelligence.

📌 MICE Head (India)
🏢 Buzz Travel Marketing
📍 India