About Legalyti Legalyti is building an AI-powered platform that helps people access legal services and helps solo attorneys and small law firms manage their practices. Our platform supports intake, document collection, drafting, case tracking, billing, and client communication, with attorneys responsible for legal judgment. We’re growing two sides of the business: consumers seeking legal help and attorneys using our platform and partner network. Our early distribution has been driven by founder relationships, Open Atlas, and community networks. We’re now building the team and systems to make that growth repeatable.

About the role
We’re looking for a hands-on Growth & Marketing Operations Specialist to work directly with our Growth Lead and founders to launch campaigns, run experiments, and improve conversion. You’ll turn growth priorities into working campaigns: landing pages, audience segments, email sequences, tracking, lead routing, and reporting. You’ll also coordinate with our content, video, product, intake, and partnership teams to keep launches moving. Your work will support two journeys:
• Consumer acquisition: From a webinar, community referral, search result, or social video to completed intake, a consultation, and a signed engagement.
• Attorney acquisition: From outreach or educational content to a demo, onboarding, and active use of Legalyti. The Growth Lead will set channel priorities, positioning, and budgets. You’ll own execution, keep the systems reliable, and use results to recommend improvements. What you’ll own Campaign execution and growth experiments
• Translate the Growth Lead’s priorities into campaign plans, deadlines, and completed launches.
• Maintain an experiment backlog with clear hypotheses, owners, success measures, and results.
• Execute tests across email, landing pages, paid campaigns, webinars, referrals, and attorney outreach.
• Coordinate copy, creative, audience setup, and technical requirements with the relevant teammates.
• Check campaigns before launch and document what worked, what didn’t, and what to try next. Landing pages and conversion
• Build or update landing pages using existing website or no-code tools.
• Set up forms, scheduling flows, confirmation pages, and calls to action.
• Adapt campaigns for specific audiences, such as immigration clients, founders seeking legal help, or solo attorneys evaluating practice software.
• Test messaging, page layouts, forms, and follow-up timing.
• Identify where prospects drop off and work with the team to improve those steps. Paid acquisition support
• Support Google, Meta,



and other channel tests under the Growth Lead’s direction.
• Set up campaigns, upload approved creative, check links, and verify conversion tracking.
• Monitor spend, lead quality, and campaign performance; flag issues promptly.
• Coordinate new creative variations with our content and video teammates.
• Connect advertising results to consultations, signed matters, and attorney demos. CRM and lifecycle marketing
• Maintain separate CRM journeys for prospective clients and attorney partners.
• Build segmentation, lead routing, assignment rules, and follow-up tasks.
• Create email sequences for incomplete intake, consultation reminders, missed appointments, and re-engagement.
• Support attorney demo follow-up, onboarding reminders, and activation campaigns.
• Keep records clean and maintain communication preferences and suppression lists.
• Ensure every lead has a clear owner and next action. Webinar, community, and partner campaigns
• Execute registration pages, invitations, reminders, and follow-up campaigns for Open Atlas and partner webinars.
• Set up tracking for community, creator, and referral campaigns.
• Segment attendees and leads for relevant follow-up based on their interests and actions.
• Coordinate campaign handoffs with intake and attorney-partnership teams. Analytics, automation, and reporting
• Implement consistent campaign tagging, event tracking, and attribution.
• Connect forms, scheduling tools, campaign platforms, and CRM systems.
• Build dashboards covering qualified leads, consultation bookings, signed matters, attorney demos, and activated firms.
• Analyze funnel performance by source, audience, and campaign.
• Monitor automation failures, test integrations, and document workflows.
• Present concise findings and recommended next steps to the Growth Lead. What we’re looking for
• Approximately 3–5 years of experience in growth marketing, campaign operations, marketing operations, or a similar hands-on role.
• Evidence of taking campaigns from an initial brief through launch, measurement, and improvement.
• Practical experience with CRM systems, email automation, segmentation, and lead routing.




• Experience building or updating landing pages and testing conversion flows.
• Familiarity with Google Ads and/or Meta Ads Manager, including campaign setup and performance monitoring.
• Working knowledge of GA4, Google Tag Manager, UTM tracking, and spreadsheets.
• Experience with automation tools such as Zapier or Make.
• Strong project coordination skills and the ability to manage several experiments at once.
• Transparent written English and the ability to draft or adapt campaign copy.
• Ability to troubleshoot problems independently and communicate when you need help.
• Thoughtful use of AI tools to accelerate research, campaign production, analysis, and automation.
• Availability for agreed overlap with US

working hours
. You should bring depth in campaign execution and marketing systems, with enough breadth to work across channels and learn new tools quickly. Bonus points
• Experience in legaltech and/or startups.
• Experience marketing to US consumers, solo attorneys, or small businesses.
• Experience supporting both B2C and B2B acquisition.
• Familiarity with immigration or other legal-services marketing.
• Experience with webinar funnels, community-led acquisition, or referral programs.
• Familiarity with APIs, webhooks, email deliverability, or basic HTML/CSS.
• Examples of improving lead quality, conversion rates, or customer acquisition efficiency. What success looks like
• Growth priorities turn into well-executed campaigns and experiments.
• Consumer and attorney prospects receive relevant, timely follow-up.
• Landing pages, forms, tracking, and automations work reliably.
• The team can see which channels generate qualified inquiries, signed engagements, and active attorney partners.
• Experiment results lead to clear decisions about what to improve, expand, or stop.
• The Growth Lead can rely on you to own execution and proactively identify opportunities.

How to apply
Email your portfolio or relevant work samples, resume or LinkedIn profile, and availability to [email protected]. Subject: Growth & Marketing Operations — [Your Name] Include 2–3 examples of campaigns, landing pages, automations, or dashboards you personally built or managed. For each, briefly explain:
• The goal and audience.
• What you owned and which tools you used.
• The results and what you learned. Please also share your location, notice period, compensation expectations, and availability for US working-hour overlap. Anonymize any client or confidential information in your samples.

📌 Growth & Marketing Operations Specialist (Chennai)
🏢 Legalyti
📍 Chennai