SEO & Content Marketing Specialist (Chennai)

SEO & Content Marketing Specialist (Chennai)

12 Nov
|
Legalyti
|
Chennai

12 Nov

Legalyti

Chennai

About Legalyti Legalyti is building an AI-powered platform that helps people access legal services and helps solo attorneys and small law firms manage their practices. Our platform supports workflows including intake, document collection, drafting, case tracking, billing, and client communication, with attorneys responsible for legal judgment. We’re growing two sides of the business: consumers seeking legal help and attorneys using our platform and partner network.

About the role
We’re looking for a hands-on SEO and content marketer to turn relevant searches into qualified client inquiries and attorney signups. People often begin looking for legal help with a specific question: whether they qualify for an O-1, how to review a business contract, or what to do about an employment issue. We want Legalyti to help them find useful information and take the next step toward getting legal help. You’ll build our organic acquisition engine, starting with immigration and expanding into additional practice areas. You’ll also create content for attorneys looking to improve how they run their firms. This role includes writing and publishing content yourself, alongside coordinating attorney review and technical improvements. What you’ll own
• Research consumer questions, search intent, and attorney needs to build a prioritized content roadmap.
• Develop immigration topic clusters covering subjects such as O-1 and EB-1A preparation, application processes, and common client questions.
• Create service pages, guides, FAQs, comparisons, and case studies that connect relevant searches to Legalyti’s services.
• Build attorney-facing content around intake, document collection, drafting, billing, and client communication.
• Coordinate attorney review of substantive legal content and maintain a process for updating time-sensitive information.
• Own on-page optimization, internal linking,



content refreshes, and technical SEO audits.
• Work with developers on indexing, crawlability, site structure, page performance, and structured data.
• Improve visibility in Google and AI search through explicit, credible, well-sourced content.
• Identify opportunities for expert contributions, relevant backlinks, and digital PR.
• Track organic visitors through to qualified inquiries, consultations, and attorney signups. What we’re looking for
• Approximately 3–5 years of relevant experience, or a portfolio demonstrating equivalent ability.
• Evidence of growing qualified organic traffic and converting that traffic into leads or customers.
• Excellent written English and the ability to explain complicated topics clearly.
• Hands-on experience with technical SEO, content strategy, and on-page optimization.
• Familiarity with Search Console, GA4, and tools such as Ahrefs or Semrush.
• Comfort publishing through a CMS and collaborating with developers.
• Strong research, fact-checking, and editing skills.
• Thoughtful use of AI tools, with accountability for the accuracy and quality of the final work.
• Ability to prioritize independently and connect your work to business outcomes. Bonus points
• Experience in legaltech and/or startups.
• Experience marketing to US consumers, attorneys, or professional-services buyers.
• Familiarity with immigration or other legal practice areas.
• Experience with answer engine optimization, AI-search visibility, or programmatic SEO.

How to apply
Email your portfolio, resume or LinkedIn profile, and availability to [email protected]. Subject: SEO & Content Marketing — [Your Name] Include 2–3 examples showing your contribution and results. We’re particularly interested in work that generated qualified leads or customers. Please share your location, notice period, and compensation expectations.

📌 SEO & Content Marketing Specialist (Chennai)
🏢 Legalyti
📍 Chennai

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