12 Nov
|
AblyPro
|
Karamba
By Admin / February 9, 2026 Full Time Noida (On-site) Posted 9 months ago
Experience:
10-15yrs Role: Marketing Lead Role Summary Ablypro is looking for a Marketing Lead who can build structure, define processes, and drive consistent, high-quality marketing output. This role will own marketing planning and execution across brand, content, social media, campaigns, and employer branding, while managing the team’s deliveries end-to-end. You should have a strong grasp of brand positioning and messaging, and the ability to convert business priorities into clear plans, briefs, timelines, and measurable results.
Key Responsibilities
Key Responsibilities
Marketing Strategy and Planning
• Translate business goals into quarterly and monthly marketing plans.
• Define marketing priorities, content pillars, and channel strategy. Process and Execution Management
• Create and maintain marketing SOPs: briefs, approvals, publishing, repurposing, and reporting.
• Build a predictable delivery engine with clear timelines, ownership, and quality checks.
• Ensure on-time output across formats: posts, videos, carousels, event assets, internal initiatives, etc. Brand and Positioning
• Own brand messaging and ensure consistency across all communication.
• Improve clarity of positioning and ensure campaigns and content align with it. Social Media and Content Leadership
• Lead social strategy (LinkedIn primary) and content calendar execution.
• Guide content ideation, storytelling,
and distribution to improve reach and engagement. Employer Branding (with HR)
• Partner with HR to create employer branding content and support hiring campaigns.
• Showcase culture, people, learning, and workplace initiatives through content. Analytics and Reporting
• Track and report core metrics (reach, engagement, follower growth, content performance).
• Share monthly insights and action plans to improve outcomes. Team Management
• Lead and coordinate writers, designers, video editors, interns/trainees, and agencies (as applicable).
• Set expectations, review output, coach the team, and improve ownership and performance. Requirements
• 8+ years of experience in marketing (B2B services/tech/IT services preferred).
• Robust experience in performance marketing, social strategy, and brand messaging.
• Proven ability to manage teams and drive execution with structure and accountability.
• Comfortable working with senior stakeholders and translating inputs into deliverables. Key Skills
• Team leadership and delivery management
• Brand positioning and messaging
• Content strategy, editorial judgment, and storytelling
• Project management and process building
• Performance tracking and reporting mindset Job Features Job Category Marketing Apply For This Job Name
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📌 Marketing Lead (Karamba)
🏢 AblyPro
📍 Karamba