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JOB DESCRIPTION
## Head of Sales – Dry Fruit House *Company:
* Dry Fruit House – ALTIS GROUP PRIVATE LIMITED *

Location:
* Bengaluru (Corporate Office) *

Experience:
* 15–20+ Years *CTC:
* Open – Based on Experience ### About Dry Fruit House Dry Fruit House is a growing retail brand focused on quality dry fruits, nuts, seeds, healthy snacks and related food products. Our vision is to build a strong pan-India retail presence with 1,000+ stores. ###

Key Responsibilities
1. *Sales Strategy & Revenue Growth:
* Develop and execute sales strategies to achieve monthly, quarterly and annual revenue targets. 2. *Retail Sales Management:
* Drive sales performance across all stores, improve customer footfall, conversion, ATV and repeat purchases. 3. *Team Leadership:
* Lead Regional Sales Managers, Area Sales Managers, Store Managers and sales teams with clear targets and accountability. 4. *Business Analytics:
* Monitor daily, weekly and monthly sales, store profitability, product-wise performance and sales productivity. 5. *Customer

Experience:
* Improve customer satisfaction, upselling, cross-selling and customer retention. 6. *Business Development:
* Drive B2B, corporate gifting, institutional sales and new revenue opportunities. 7. *Expansion:
* Develop sales strategies for current stores and ensure achievement of planned sales productivity. 8. *Cross-functional Coordination:
* Work closely with Operations, Marketing, Procurement, Finance and HR to achieve business objectives. ### Key Performance Indicators (KPIs)




- Monthly and annual revenue achievement.
- Like-for-like (LFL) store sales growth.
- Store-wise sales and profitability.
- Average Transaction Value (ATV).
- Customer footfall and conversion ratio.
- Repeat customer sales.
- Category-wise sales growth.
- Sales team productivity.
- New-store sales performance. ### Candidate Profile
- 15–20+ years of experience in organised retail, FMCG, food retail, supermarkets or multi-store operations.
- Proven track record in handling large-scale sales operations.
- Experience managing multiple locations and large sales teams.
- Strong understanding of retail metrics, customer behaviour and business analytics.
- Excellent leadership, communication and decision-making skills.
- Proficiency in MS Excel, MIS and reporting tools.
- Willingness to travel across locations. ### Ideal Candidate We are looking for a business leader who can take complete ownership of the sales function, build high-performing teams, drive revenue growth and establish a performance-driven sales organisation. The candidate should be capable of supporting Dry Fruit House's ambitious vision of *1,000+ stores and becoming a leading pan-India retail brand.
* *Reporting To:
* CEO / Managing Director *Dry Fruit House – ALTIS GROUP PRIVATE LIMITED
* *Contact:
* (phone hidden) *Email:
* [email protected] *Website:
* www.dryfruithouse.com
• Interested candidates can share their updated resumes through email or contact us directly.

📌 Head of Sales (Bengaluru)
🏢 Dry Fruit House
📍 Bengaluru