Roles & Responsibilities
• Create custom icons, icon families, vector illustrations and product illustrations for digital platforms.
• Develop cohesive iconography and illustration systems that maintain consistency across products and platforms.
• Translate product requirements, user journeys and complex concepts into intuitive visual assets.
• Maintain high standards of craft, detail, scalability and visual consistency.
• Establish and maintain scalable illustration systems, icon libraries and visual languages.
• Define illustration styles, visual principles, composition, colour usage and brand expression.
• Develop art direction and documentation to ensure consistency across teams and product touchpoints.
• Collaborate with brand, product and design system teams to evolve the visual identity.
• Design and execute 2D animations, animated icons and lightweight motion assets for digital products.
• Develop motion guidelines covering timing, easing, transitions and animation behaviour.
• Create micro-interactions and UI motion that enhance usability, feedback and product engagement.
• Optimize animations for performance and implementation across digital platforms.
• Create illustrations for app interfaces, onboarding flows, empty states, success states and other product journeys.
• Partner with product designers and developers to integrate illustrations and motion into interfaces.
• Ensure visual assets support usability, accessibility, product storytelling and brand consistency.
• Deliver production-ready assets suitable for implementation across web and mobile applications.
• Work closely with product designers, UX teams, developers, brand teams and creative stakeholders.
• Provide art direction and constructive feedback to maintain high creative standards.
• Document reusable assets, workflows,



illustration principles and motion specifications.
• Stay updated on emerging illustration, animation and digital product design practices.
• Full-time
• Function: Design / Creative / Digital Product Design
• Candidates whose experience is limited to static graphic design, generic marketing creatives or video editing without product illustration and UI motion expertise will not be a solid match. Requirements Ideal Candidate
• Strong Senior Visual Designer Profile
• Mandatory (Experience 1): Must have a minimum of 4+ years of experience in visual design.
• Mandatory (Experience 2): Must have experience creating custom iconography, vector illustrations, and product illustrations for app interfaces (onboarding flows, empty states, success states)
• Mandatory (Experience 3): Must have experience building scalable illustration systems, icon libraries, and defining motion guidelines (timing, easing, transitions)
• Mandatory (Tech skill 1): Must have hands-on Adobe Illustrator, Adobe After Effects, Figma, Lottie, and Rive
• Mandatory (Skill 1): Must be able to design 2D animations, animated icons, micro-interactions, and UI motion that enhance usability
• Mandatory (Skill 2): Must be able to translate product requirements and complex concepts into intuitive visual assets and provide art direction
• Mandatory (Education): Must have a Bachelor's degree in Communication Design, Visual Communication, Illustration, Fine Arts, Animation, or a related creative discipline
• Mandatory (Portfolio): Must share a portfolio showing custom iconography, original vector illustrations, 2D animations, UI micro-interactions, and illustration systems
• Mandatory (Age): Age must be below 28 years.

Experience:
4–6 years
· Work from office
· 5 days a week + alternate Saturdays
· Notice period up to 30 days

📌 Senior Visual Designer – Product Illustration, Iconography (Pune)
🏢 Bajaj FinServ
📍 Pune