Role Summary We are looking for an SEO & GEO Specialist who can grow organic traffic and qualified leads from Google, while making sure Jamboree is cited, recommended and accurately represented in AI-generated answers on Google AI Overviews / AI Mode, ChatGPT, Perplexity, Gemini and Claude. You will own the full organic strategy for our test prep and study abroad pages: technical health, content, authority and AI visibility, with a clear line of sight to leads and enrolments.

Key Responsibilities
• SEO & GEO Strategy: Drive organic traffic and AI-engine visibility (ChatGPT, Perplexity, Google AI Overviews) across test prep (GMAT, GRE, SAT, IELTS, TOEFL) and study abroad clusters.
• Content & Conversions: Create E-E-A-T aligned content briefs, keep test/visa information updated, and optimize on-page CTAs to convert organic traffic into leads.
• Technical & Local SEO: Conduct site audits (indexing, speed, schema, Core Web Vitals), manage crawler access policies, and maintain Google Business Profiles across physical centers.
• Authority & Link Building: Build domain authority through digital PR, high-quality backlinks, entity management, and strategic partnerships.
• Analytics & Reporting: Track organic traffic, AI share-of-voice,



and lead quality to deliver actionable insights and growth priorities to leadership. Key Performance Indicators
• Organic sessions and non-brand traffic growth on priority clusters
• Organic leads and lead-to-enrolment quality
• Keyword visibility for top commercial and informational terms
• AI visibility: citations, mentions and share of voice in AI answers for priority prompts
• Technical health score and Core Web Vitals pass rate
• Referring domains and quality brand mentions Requirements Must-Have
• 3-4 years of hands-on SEO experience with measurable results (traffic and lead growth you can show)
• Strong command of technical SEO, on-page optimisation, keyword research and content strategy
• Practical understanding of how AI search and LLMs surface and cite sources, with hands-on exposure to GEO / AEO work
• Proficiency with Google Search Console, GA4, Ahrefs and/or Semrush, Screaming Frog, and PageSpeed / Lighthouse
• Working knowledge of schema markup, HTML basics and CMS platforms (WordPress or similar)
• Ability to write and edit explicit briefs and content in English
• Comfortable working with data in Google Sheets / Excel

📌 SEO & GEO Specialist (India)
🏢 Jamboree Education Private
📍 India