About BoonBoon makes water purifiers for modern Indian homes. Our promise is simple: Water For Every You. Most of our customers discover us through social, and Meta is our biggest growth channel. The roleYou'll own Boon's Meta Ads account end-to-end: strategy, launch, daily optimisation, budget and reporting. Your job is to grow sales at a profitable cost per acquisition. You'll work closely with our creative team (including our 3D motion designer) to decide which ads we make, test and scale.

What you'll do
• Plan, launch and manage campaigns on Facebook and Instagram across prospecting, retargeting and lead generation.
• Run Advantage+ sales campaigns and manual campaigns, and know when to use each.
• Build and run a weekly creative testing system: brief new concepts, test them, scale the winners, kill the losers.
• Manage a monthly budget of [₹X lakh], pacing spend against CPA and ROAS targets.
• Own tracking with the team: Meta Pixel, Conversions API, event setup and Event Match Quality.
• Match Meta-reported results against real orders in our backend and GA4, and report true CAC.
• Work with the website team on landing pages and offers that improve conversion rate.
• Share a weekly report on spend, CAC, ROAS, creative learnings and next week's plan.
• Keep up with Meta platform changes and test new features early. Must-haves
• 2–4 years of hands-on Meta Ads experience.



You built and optimised campaigns yourself, not just reported on them.
• Personally managed at least [₹5 lakh] per month in Meta ad spend.
• Experience with D2C or e-commerce brands, selling to Indian customers.
• Solid with Ads Manager, Events Manager, and Meta's reporting breakdowns.
• Understanding of Pixel + Conversions API, deduplication and attribution settings.
• Comfortable with GA4 and UTM tracking.
• Good with Excel or Google Sheets (pivots, lookups, simple dashboards).
• Can write clear creative briefs and give useful feedback on ads.
• Able to work full-time from our Gurgaon office. Nice to have
• Experience selling higher-priced, considered purchases (appliances, electronics, furniture).
• Lead generation campaigns where leads are followed up by a sales or demo team.
• Google Ads (Search, Performance Max, YouTube).
• Shopify, and attribution tools like GA4, Triple Whale or similar.
• Running lift tests or holdout tests to measure true incrementality.
• Using AI tools to speed up reporting and ad copy. What you get
• Full ownership of our largest growth channel.
• A direct line to founders and a real say in budget and creative decisions.
• An in-house creative team to make the ads you need.
• Competitive salary based on experience. •

📌 Senior Performance Marketing Executive (Gurugram)
🏢 Boon
📍 Gurugram